{ "$schema": "https://adcontextprotocol.org/schemas/v3/adagents.json", "version": "1.0", "contact": { "name": "Affinity Answers", "email": "cs@affinityanswers.com", "domain": "affinityanswers.com" }, "agents": [ { "url": "https://signals.affinityanswers.com/adcp", "protocol": "mcp", "capabilities": [ "get_adcp_capabilities", "get_signals" ], "adcp_use": "signal-agent", "description": "Signal Agent — Affinity Answers' behavioral audience intelligence engine. Discovers and verifies affinity-based audience signals across advertising platforms and partner ecosystems including LiveRamp, Eyeota, and Nexxen." } ], "signals": [ { "id": "demo_age_18_24", "name": "Affinity Answers > Demographics > Age Ranges > 18-24", "description": "Individuals aged 18 to 24, including young Individuals, students, and early career individuals. 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This audience researches and purchases products and services related to health care, financial management, and leisure activities.", "value_type": "binary", "tags": [ "demographics", "age", "seniors" ], "dsps": [ { "name": "PubMatic", "id": "450485" }, { "name": "Nexxen", "id": "35731382" } ] }, { "id": "demo_age_65_plus", "name": "Affinity Answers > Demographics > Age Ranges > 65+", "description": "Individuals aged 65 or older, including seniors and retirees. This audience focuses on products and services relevant to their life stage, such as health care, financial planning, and leisure activities.", "value_type": "binary", "tags": [ "demographics", "age", "seniors" ], "dsps": [ { "name": "PubMatic", "id": "450486" }, { "name": "Nexxen", "id": "35731496" } ] }, { "id": "demo_gender_female", "name": "Affinity Answers > Demographics > Gender > Female", "description": "Female individuals spanning all ages and incomes. This audience is defined by gender and age for general targeting and includes purchasing behaviors across a wide range of product categories.", "value_type": "binary", "tags": [ "demographics", "gender" ], "dsps": [ { "name": "PubMatic", "id": "450487" }, { "name": "Nexxen", "id": "35731228" } ] }, { "id": "demo_gender_male", "name": "Affinity Answers > Demographics > Gender > Male", "description": "Male individuals spanning all ages and incomes. This audience is defined by gender for general targeting and includes purchasing behaviors across a wide range of product categories.", "value_type": "binary", "tags": [ "demographics", "gender" ], "dsps": [ { "name": "PubMatic", "id": "450488" }, { "name": "Nexxen", "id": "35731415" } ] }, { "id": "demo_gen_baby_boomers", "name": "Affinity Answers > Demographics > Generation > Baby Boomers", "description": "Individuals belonging to the Baby Boomer generation, often focused on retirement planning, health and wellness, home ownership, and maintaining financial stability while supporting lifestyle and family priorities.", "value_type": "binary", "tags": [ "demographics", "generation", "seniors" ], "dsps": [ { "name": "PubMatic", "id": "450489" }, { "name": "Nexxen", "id": "35731349" } ] }, { "id": "demo_gen_generation_x", "name": "Affinity Answers > Demographics > Generation > Generation X", "description": "Individuals belonging to Generation X, often balancing career and family life, with interests in financial planning, home ownership and improvement, and purchasing essential goods and services that support household stability.", "value_type": "binary", "tags": [ "demographics", "generation" ], "dsps": [ { "name": "PubMatic", "id": "450490" }, { "name": "Nexxen", "id": "35731509" } ] }, { "id": "demo_gen_generation_z", "name": "Affinity Answers > Demographics > Generation > Generation Z", "description": "Individuals belonging to Generation Z, characterized by mobile-first digital fluency, strong social and cultural awareness, and high engagement with online communities, often seeking products and services aligned with authenticity and self-expression.", "value_type": "binary", "tags": [ "demographics", "generation", "young_adults" ], "dsps": [ { "name": "PubMatic", "id": "450491" }, { "name": "Nexxen", "id": "35731612" } ] }, { "id": "demo_gen_millennials", "name": "Affinity Answers > Demographics > Generation > Millennials", "description": "Individuals belonging to the Millennial generation, characterized by digital fluency, experience-driven preferences, and engagement with social and cultural issues, often seeking products and services that align with modern, connected lifestyles.", "value_type": "binary", "tags": [ "demographics", "generation", "young_adults" ], "dsps": [ { "name": "PubMatic", "id": "450492" }, { "name": "Nexxen", "id": "35731621" } ] }, { "id": "demo_gen_silent_generation", "name": "Affinity Answers > Demographics > Generation > Silent Generation", "description": "Individuals belonging to the Silent Generation, often focused on retirement, health care needs, and financial security, with preferences for stability, trusted brands, and services that support long-term well-being and independence.", "value_type": "binary", "tags": [ "demographics", "generation", "seniors" ], "dsps": [ { "name": "PubMatic", "id": "450493" }, { "name": "Nexxen", "id": "35731570" } ] }, { "id": "demo_hh_children_age_0_3", "name": "Affinity Answers > Demographics > Household > Age of Children > 0-3", "description": "Households engaging with products and services for infants and toddlers aged 0 to 3. This audience buys essential child care needs, including diapers, formula, clothing, and gear.", "value_type": "binary", "tags": [ "demographics", "household", "children", "family", "parents" ], "dsps": [ { "name": "PubMatic", "id": "450494" }, { "name": "Nexxen", "id": "35731530" } ] }, { "id": "demo_hh_children_age_4_6", "name": "Affinity Answers > Demographics > Household > Age of Children > 4-6", "description": "Households engaging with products for children aged 4 to 6. 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This audiences buys items related to education, clothing, technology, and recreational activities for this age group.", "value_type": "binary", "tags": [ "demographics", "household", "children", "family", "parents" ], "dsps": [ { "name": "PubMatic", "id": "450495" }, { "name": "Nexxen", "id": "35731495" } ] }, { "id": "demo_hh_children_age_13_18", "name": "Affinity Answers > Demographics > Household > Age of Children > 13-18", "description": "Households engaging with products and services for adolescents and teenagers aged 13 to 18. 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This audience focuses on products and services relevant to an independent lifestyle.", "value_type": "binary", "tags": [ "demographics", "household", "marital_status" ], "dsps": [ { "name": "PubMatic", "id": "450500" }, { "name": "Nexxen", "id": "35731260" } ] }, { "id": "demo_hhi_under_10k", "name": "Affinity Answers > Demographics > Household Income (HHI) > Under $10,000", "description": "Individuals in households with an annual income of less than $10,000. This audience is defined by the lowest household income bracket.", "value_type": "binary", "tags": [ "demographics", "income", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450511" }, { "name": "Nexxen", "id": "35731256" } ] }, { "id": "demo_hhi_10k_20k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $10,000-$19,999", "description": "Individuals in households with an annual income between $10,000 and $19,999. This lower income audience shops by comparing prices and looking for the best deals and coupons.", "value_type": "binary", "tags": [ "demographics", "income", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450501" }, { "name": "Nexxen", "id": "35731367" } ] }, { "id": "demo_hhi_20k_30k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $20,000-$29,999", "description": "Individuals in households with an estimated annual income between $20,000 and $29,999. This lower income audience shops by comparing features and prices and looking for the best deals and coupons.", "value_type": "binary", "tags": [ "demographics", "income", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450504" }, { "name": "Nexxen", "id": "35731448" } ] }, { "id": "demo_hhi_30k_40k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $30,000-$39,999", "description": "Individuals in households with an annual income between $30,000 and $39,999. This lower income audience shops by comparing features and prices.", "value_type": "binary", "tags": [ "demographics", "income", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450505" }, { "name": "Nexxen", "id": "35731436" } ] }, { "id": "demo_hhi_40k_50k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $40,000-$49,999", "description": "Individuals in households with an estimated annual income between $40,000 and $49,999. This audience typically focuses on purchasing essential goods and services within a mid-level budget.", "value_type": "binary", "tags": [ "demographics", "income", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450506" }, { "name": "Nexxen", "id": "35731467" } ] }, { "id": "demo_hhi_50k_60k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $50,000-$59,999", "description": "Individuals in households with an annual income between $50,000 and $59,999. This audience typically focuses on purchasing essential goods and services within a mid-level budget.", "value_type": "binary", "tags": [ "demographics", "income" ], "dsps": [ { "name": "PubMatic", "id": "450507" }, { "name": "Nexxen", "id": "35731223" } ] }, { "id": "demo_hhi_60k_75k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $60,000-$74,999", "description": "Individuals in households with an estimated annual income between $60,000 and $74,999. This audience has moderate purchasing power for both essential and non-essential goods and services.", "value_type": "binary", "tags": [ "demographics", "income" ], "dsps": [ { "name": "PubMatic", "id": "450508" }, { "name": "Nexxen", "id": "35731551" } ] }, { "id": "demo_hhi_75k_100k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $75,000-$99,999", "description": "Individuals in households with an annual income between $75,000 and $99,999. This audience has moderate to high purchasing power for essential and non-essential goods and services.", "value_type": "binary", "tags": [ "demographics", "income", "affluent" ], "dsps": [ { "name": "PubMatic", "id": "450509" }, { "name": "Nexxen", "id": "35731264" } ] }, { "id": "demo_hhi_100k_150k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $100,000-$149,999", "description": "Individuals residing in households with an annual income between $100,000 and $149,999. This audience has strong purchasing power for quality goods, services, and premium products.", "value_type": "binary", "tags": [ "demographics", "income", "affluent" ], "dsps": [ { "name": "PubMatic", "id": "450502" }, { "name": "Nexxen", "id": "35731338" } ] }, { "id": "demo_hhi_150k_200k", "name": "Affinity Answers > Demographics > Household Income (HHI) > $150,000-$199,999", "description": "Individuals in households with an estimated annual income between $150,000 and $199,999. This demographic possesses significant purchasing power for a wide range of goods and services.", "value_type": "binary", "tags": [ "demographics", "income", "affluent" ], "dsps": [ { "name": "PubMatic", "id": "450503" }, { "name": "Nexxen", "id": "35731406" } ] }, { "id": "demo_hhi_200k_plus", "name": "Affinity Answers > Demographics > Household Income (HHI) > More Than $200,000", "description": "Individuals in households with an annual income over $200,000. This audience has significant purchasing power and engages with premium and luxury goods and services.", "value_type": "binary", "tags": [ "demographics", "income", "affluent" ], "dsps": [ { "name": "PubMatic", "id": "450510" }, { "name": "Nexxen", "id": "35731507" } ] }, { "id": "intent_apparel_activewear", "name": "Affinity Answers > Intent > Apparel & Accessories > Activewear & Sportswear Apparel", "description": "Consumers shopping for activewear and sportswear, including athletic clothing, sneakers, and performance apparel. 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This audience researches exclusive brands and is seeking premium items and upscale fashion purchases.", "value_type": "binary", "tags": [ "intent", "apparel", "luxury", "affluent" ], "dsps": [ { "name": "PubMatic", "id": "449975" }, { "name": "Nexxen", "id": "35731297" } ] }, { "id": "intent_apparel_jewelry", "name": "Affinity Answers > Intent > Apparel & Accessories > Jewelry", "description": "Consumers shopping for jewelry, including rings, necklaces, earrings, bracelets, and fine watches. This audience is researching luxury, everyday, and specialty pieces for personal use or gifts.", "value_type": "binary", "tags": [ "intent", "apparel", "jewelry", "affluent", "luxury" ], "dsps": [ { "name": "PubMatic", "id": "449976" }, { "name": "Nexxen", "id": "35731353" } ] }, { "id": "intent_apparel_lingerie", "name": "Affinity Answers > Intent > Apparel & Accessories > Lingerie", "description": "Consumers shopping for lingerie, sleepwear, and intimate apparel. This audience researches various styles and brands for personal use or gifting occasions.", "value_type": "binary", "tags": [ "intent", "apparel", "lingerie", "luxury" ], "dsps": [ { "name": "PubMatic", "id": "449977" }, { "name": "Nexxen", "id": "35731321" } ] }, { "id": "intent_appliances", "name": "Affinity Answers > Intent > Appliances", "description": "Consumers shopping for home appliances, like refrigerators, washing machines, and ovens, as well as small kitchen items like blenders and coffee makers. This audience researches features, compares brands, and plans purchases for their household needs.", "value_type": "binary", "tags": [ "intent", "home", "appliances", "home_living" ], "dsps": [ { "name": "PubMatic", "id": "450280" }, { "name": "Nexxen", "id": "35731243" } ] }, { "id": "intent_baby_care", "name": "Affinity Answers > Intent > Baby Care", "description": "Consumers shopping for baby care products, including formula, diapers, clothing, toys, gear, and nursery essentials. This audience researches and plans purchases for infants and toddlers.", "value_type": "binary", "tags": [ "intent", "family", "baby_care", "wellness", "parents" ], "dsps": [ { "name": "PubMatic", "id": "450281" }, { "name": "Nexxen", "id": "35731425" } ] }, { "id": "intent_beauty", "name": "Affinity Answers > Intent > Beauty & Cosmetics", "description": "Consumers shopping for beauty and cosmetics products, including makeup, skincare, hair care, and fragrance. 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This audience researches odor and sweat protection, scent preferences, and product options for daily personal care and hygiene needs.", "value_type": "binary", "tags": [ "intent", "beauty", "deodorant", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450273" }, { "name": "Nexxen", "id": "35731277" } ] }, { "id": "intent_beauty_fragrances", "name": "Affinity Answers > Intent > Beauty & Cosmetics > Fragrances", "description": "Consumers shopping for fragrances, including perfumes, colognes, body sprays, and scented oils. This audience researches scent profiles, compares designer and niche brands, and plans purchases for personal use or gifting occasions.", "value_type": "binary", "tags": [ "intent", "beauty", "fragrance", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450275" }, { "name": "Nexxen", "id": "35731384" } ] }, { "id": "intent_beauty_makeup", "name": "Affinity Answers > Intent > Beauty & Cosmetics > Makeup", "description": "Consumers shopping for cosmetics and makeup, including foundation, lipstick, eyeshadow, mascara, and skincare-adjacent beauty items. This audience researches products, compares brands, and intends to purchase items for personal grooming and enhancement.", "value_type": "binary", "tags": [ "intent", "beauty", "makeup", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450276" }, { "name": "Nexxen", "id": "35731490" } ] }, { "id": "intent_beauty_nail_care", "name": "Affinity Answers > Intent > Beauty & Cosmetics > Nail Care", "description": "Consumers shopping for nail care products, including polishes, gels, manicure/pedicure tools, and treatments for nail and cuticle health. This audience researches techniques and intends to purchase items for personal or professional nail upkeep.", "value_type": "binary", "tags": [ "intent", "beauty", "nail_care", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450277" }, { "name": "Nexxen", "id": "35731498" } ] }, { "id": "intent_beauty_skin_care", "name": "Affinity Answers > Intent > Beauty & Cosmetics > Skin Care", "description": "Consumers shopping for skin care and treatment products, including cleansers, moisturizers, serums, masks, and anti-aging solutions. This audience researches routines, ingredients, and specialized items for facial and body care.", "value_type": "binary", "tags": [ "intent", "beauty", "skin_care", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450278" }, { "name": "Nexxen", "id": "35731456" } ] }, { "id": "intent_beauty_sustainable", "name": "Affinity Answers > Intent > Beauty & Cosmetics > Sustainable/Natural", "description": "Consumers shopping for sustainable, natural, and clean beauty products. This audience seeks cosmetics, skincare, and hair care items that are organic, cruelty-free, and environmentally friendly, comparing brands and ingredient transparency.", "value_type": "binary", "tags": [ "intent", "beauty", "sustainable", "wellness", "sustainability" ], "dsps": [ { "name": "PubMatic", "id": "450279" }, { "name": "Nexxen", "id": "35731412" } ] }, { "id": "intent_electronics", "name": "Affinity Answers > Intent > Electronics", "description": "Consumers shopping for a wide range of electronics and tech, including computers, mobile phones, home entertainment systems, and gadgets. This audience researches features, compares specifications, and plans purchases for personal or household use.", "value_type": "binary", "tags": [ "intent", "electronics" ], "dsps": [ { "name": "PubMatic", "id": "450284" }, { "name": "Nexxen", "id": "35731400" } ] }, { "id": "intent_electronics_android", "name": "Affinity Answers > Intent > Electronics > Android Device Owners", "description": "Consumers who own or are shopping for Android-powered devices, including smartphones, tablets, and smartwatches. This audience seeks apps, accessories, software, and services related to the Android ecosystem.", "value_type": "binary", "tags": [ "intent", "electronics", "mobile" ], "dsps": [ { "name": "PubMatic", "id": "450285" }, { "name": "Nexxen", "id": "35731430" } ] }, { "id": "intent_electronics_cameras", "name": "Affinity Answers > Intent > Electronics > Cameras & Camcorders", "description": "Consumers shopping for cameras and camcorders, including DSLRs, mirrorless cameras, action cameras, and video recording equipment. This audience researches features and compares prices before making purchases for personal or professional use.", "value_type": "binary", "tags": [ "intent", "electronics", "cameras" ], "dsps": [ { "name": "PubMatic", "id": "450286" }, { "name": "Nexxen", "id": "35731229" } ] }, { "id": "intent_electronics_headphones", "name": "Affinity Answers > Intent > Electronics > Headphones", "description": "Consumers shopping for headphones and audio accessories, including earbuds, over-ear headsets, and wireless models. This audience researches features like noise cancellation, sound quality, and fit for listening, calls, or fitness use.", "value_type": "binary", "tags": [ "intent", "electronics", "headphones" ], "dsps": [ { "name": "PubMatic", "id": "450287" }, { "name": "Nexxen", "id": "35731451" } ] }, { "id": "intent_electronics_tablets", "name": "Affinity Answers > Intent > Electronics > Tablet/Notebook Computers", "description": "Consumers shopping for tablet, notebook, and laptop computers. This audience researches specifications, compares prices, and plans purchases for devices used for personal, educational, or professional computing needs.", "value_type": "binary", "tags": [ "intent", "electronics", "tablets" ], "dsps": [ { "name": "PubMatic", "id": "450288" }, { "name": "Nexxen", "id": "35731249" } ] }, { "id": "intent_financial_services", "name": "Affinity Answers > Intent > Financial Services", "description": "Consumers shopping for or using financial products and services, including banking, credit cards, loans, insurance, and investments. This audience is researching options and comparing providers to make a purchasing decision.", "value_type": "binary", "tags": [ "intent", "financial", "professional" ], "dsps": [ { "name": "PubMatic", "id": "2606441" }, { "name": "Nexxen", "id": "35731376" } ] }, { "id": "intent_financial_payment_apps", "name": "Affinity Answers > Intent > Financial Services > Apps & Payment Systems", "description": "Consumers shopping for or using mobile payment solutions, financial management apps, and digital wallets. This audience researches peer-to-peer transfers, budgeting tools, investment platforms, and contactless payment methods.", "value_type": "binary", "tags": [ "intent", "financial", "payments", "professional" ], "dsps": [ { "name": "PubMatic", "id": "2606447" }, { "name": "Nexxen", "id": "35731294" } ] }, { "id": "intent_financial_banking", "name": "Affinity Answers > Intent > Financial Services > Banking", "description": "Consumers shopping for or using banking products and services, including checking and savings accounts, credit cards, loans, and financial tools. This audience researches institutions and compares features before opening accounts or applying for services.", "value_type": "binary", "tags": [ "intent", "financial", "banking", "professional" ], "dsps": [ { "name": "PubMatic", "id": "2606454" }, { "name": "Nexxen", "id": "35731489" } ] }, { "id": "intent_financial_brokerage", "name": "Affinity Answers > Intent > Financial Services > Brokerage", "description": "Consumers shopping for or using brokerage accounts and services, including stock trading platforms, investment accounts, and retirement planning tools. This audience researches features and compares institutions before making an investment purchase.", "value_type": "binary", "tags": [ "intent", "financial", "brokerage", "affluent", "luxury", "professional" ], "dsps": [ { "name": "PubMatic", "id": "2606457" }, { "name": "Nexxen", "id": "35731636" } ] }, { "id": "intent_financial_insurance", "name": "Affinity Answers > Intent > Financial Services > Insurance", "description": "Consumers shopping for or using insurance products, including auto, home, life, health, and travel coverage. This audience researches coverage types, compares policy features, and evaluates insurance needs before selecting a provider or plan.", "value_type": "binary", "tags": [ "intent", "financial", "insurance", "professional" ], "dsps": [ { "name": "PubMatic", "id": "2606469" }, { "name": "Nexxen", "id": "35731487" } ] }, { "id": "intent_financial_insurance_providers", "name": "Affinity Answers > Intent > Financial Services > Insurance Providers", "description": "Consumers shopping for or using insurance products from specific insurance providers. This audience researches brands, compares quotes, and evaluates insurers based on pricing, coverage options, and service reputation.", "value_type": "binary", "tags": [ "intent", "financial", "insurance", "professional" ], "dsps": [ { "name": "PubMatic", "id": "2606470" }, { "name": "Nexxen", "id": "35731528" } ] }, { "id": "intent_food_bev_alcoholic", "name": "Affinity Answers > Intent > Food & Beverage > Alcoholic Beverages", "description": "Consumers shopping for alcoholic beverages, including beer, wine, spirits, and premixed cocktails. This audience researches different brands and plans purchases for personal consumption, entertaining, or gifting occasions.", "value_type": "binary", "tags": [ "intent", "food_beverage", "alcohol" ], "dsps": [ { "name": "PubMatic", "id": "450289" }, { "name": "Nexxen", "id": "35731433" } ] }, { "id": "intent_food_bev_baked_goods", "name": "Affinity Answers > Intent > Food & Beverage > Baked Goods & Baking", "description": "Consumers shopping for baked goods, including bread, pastries, cakes, and cookies, as well as ingredients and supplies for home baking. This audience researches recipes, baking equipment, and purchases items like flour, yeast, and mixes.", "value_type": "binary", "tags": [ "intent", "food_beverage", "breakfast" ], "dsps": [ { "name": "PubMatic", "id": "450452" }, { "name": "Nexxen", "id": "35731319" } ] }, { "id": "intent_food_bev_candy", "name": "Affinity Answers > Intent > Food & Beverage > Candy", "description": "Consumers shopping for candy, chocolate, and confectionery products. This audience researches sweets, seasonal candy, gum, and various snack options, demonstrating an intent to purchase for personal consumption or gifting.", "value_type": "binary", "tags": [ "intent", "food_beverage", "snacks" ], "dsps": [ { "name": "PubMatic", "id": "450290" }, { "name": "Nexxen", "id": "35731254" } ] }, { "id": "intent_food_bev_canned_food", "name": "Affinity Answers > Intent > Food & Beverage > Canned Food", "description": "Consumers shopping for canned foods, including vegetables, fruits, soups, beans, fish, and prepared meals. This audience focuses on convenience, shelf-stability, and value when making grocery purchases.", "value_type": "binary", "tags": [ "intent", "food_beverage" ], "dsps": [ { "name": "PubMatic", "id": "450291" }, { "name": "Nexxen", "id": "35731476" } ] }, { "id": "intent_food_bev_cereal", "name": "Affinity Answers > Intent > Food & Beverage > Cereal", "description": "Consumers shopping for breakfast cereal, including ready-to-eat varieties, hot cereal, oatmeal, and granola. This audience compares nutrition facts, seeks out sales, and intends to purchase items for quick meals and snacks.", "value_type": "binary", "tags": [ "intent", "food_beverage", "breakfast" ], "dsps": [ { "name": "PubMatic", "id": "450292" }, { "name": "Nexxen", "id": "35731628" } ] }, { "id": "intent_food_bev_chips", "name": "Affinity Answers > Intent > Food & Beverage > Chips", "description": "Consumers shopping for chips and crispy snacks, including potato chips, tortilla chips, pretzels, and various flavored corn snacks. This audience researches brands, compares flavors, and intends to purchase items for snacking occasions.", "value_type": "binary", "tags": [ "intent", "food_beverage", "snacks" ], "dsps": [ { "name": "PubMatic", "id": "450293" }, { "name": "Nexxen", "id": "35731416" } ] }, { "id": "intent_food_bev_coffee", "name": "Affinity Answers > Intent > Food & Beverage > Coffee", "description": "Consumers shopping for coffee products, including whole beans, ground coffee, instant coffee, coffee pods, and specialty blends. This audience researches brands, compares prices, and seeks coffee-making equipment like brewers and grinders.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450294" }, { "name": "Nexxen", "id": "35731591" } ] }, { "id": "intent_food_bev_condiments", "name": "Affinity Answers > Intent > Food & Beverage > Condiments", "description": "Consumers shopping for condiments, sauces, dressings, dips, seasonings, and spreads. This audience is researching and planning purchases of flavor enhancements and ingredients for cooking and meal preparation.", "value_type": "binary", "tags": [ "intent", "food_beverage" ], "dsps": [ { "name": "PubMatic", "id": "450295" }, { "name": "Nexxen", "id": "35731441" } ] }, { "id": "intent_food_bev_cookies", "name": "Affinity Answers > Intent > Food & Beverage > Cookies", "description": "Consumers shopping for cookies, including packaged, fresh-baked, gourmet, and specialty varieties like chocolate chip, oatmeal, and sandwich cookies. This audience shops for snacks, desserts, and baking ingredients.", "value_type": "binary", "tags": [ "intent", "food_beverage", "snacks" ], "dsps": [ { "name": "PubMatic", "id": "450296" }, { "name": "Nexxen", "id": "35731371" } ] }, { "id": "intent_food_bev_creamers", "name": "Affinity Answers > Intent > Food & Beverage > Creamers", "description": "Consumers shopping for creamers and coffee enhancers, including dairy, non-dairy, liquid, and powdered options. This audience compares flavors and seeks products for daily beverage consumption at home or work.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450297" }, { "name": "Nexxen", "id": "35731329" } ] }, { "id": "intent_food_bev_dairy", "name": "Affinity Answers > Intent > Food & Beverage > Dairy Products", "description": "Consumers shopping for dairy products, including milk, cheese, yogurt, butter, and related substitutes. This audience researches quality, compares brands, and intends to purchase items for daily household consumption and cooking.", "value_type": "binary", "tags": [ "intent", "food_beverage", "dairy" ], "dsps": [ { "name": "PubMatic", "id": "450298" }, { "name": "Nexxen", "id": "35731281" } ] }, { "id": "intent_food_bev_energy_drinks", "name": "Affinity Answers > Intent > Food & Beverage > Energy Drinks", "description": "Consumers shopping for energy drinks, supplements, and related products for increased focus, physical performance, or alertness. This audience researches brands and flavors before making a purchase.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450299" }, { "name": "Nexxen", "id": "35731404" } ] }, { "id": "intent_food_bev_frozen_breakfast", "name": "Affinity Answers > Intent > Food & Beverage > Frozen Breakfast", "description": "Consumers shopping for frozen breakfast items, including waffles, pancakes, burritos, sandwiches, and other ready-to-eat morning meals. This audience seeks convenience and speed when stocking up on breakfast food options.", "value_type": "binary", "tags": [ "intent", "food_beverage", "frozen_foods" ], "dsps": [ { "name": "PubMatic", "id": "450300" }, { "name": "Nexxen", "id": "35731573" } ] }, { "id": "intent_food_bev_frozen_pizza", "name": "Affinity Answers > Intent > Food & Beverage > Frozen Pizza", "description": "Consumers shopping for frozen pizza, including classic, deep-dish, high-protein, or specialized crust varieties (e.g., keto or cauliflower). This audience seeks convenient, tasty, and budget-friendly ready-made meal options for home consumption.", "value_type": "binary", "tags": [ "intent", "food_beverage", "frozen_foods" ], "dsps": [ { "name": "PubMatic", "id": "450301" }, { "name": "Nexxen", "id": "35731488" } ] }, { "id": "intent_food_bev_hispanic_foods", "name": "Affinity Answers > Intent > Food & Beverage > Hispanic Foods", "description": "Consumers shopping for Hispanic food and beverage products. This audience shops for ingredients, spices, snacks, and prepared meals related to Latin American, Mexican, and Spanish cuisines.", "value_type": "binary", "tags": [ "intent", "food_beverage", "multicultural" ], "dsps": [ { "name": "PubMatic", "id": "450302" }, { "name": "Nexxen", "id": "35731285" } ] }, { "id": "intent_food_bev_juice", "name": "Affinity Answers > Intent > Food & Beverage > Juice Drinks", "description": "Consumers shopping for juice drinks, including 100% fruit or vegetable juice, juice cocktails, and ready-to-drink smoothies. This audience researches flavors, health benefits, and purchase options for beverages.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450303" }, { "name": "Nexxen", "id": "35731571" } ] }, { "id": "intent_food_bev_meal_replacement", "name": "Affinity Answers > Intent > Food & Beverage > Meal Replacement and Supplements", "description": "Consumers shopping for meal replacement products and nutritional supplements. This audience is researching and intending to purchase items like protein powders, shake mixes, vitamins, and energy bars for fitness and dietary goals.", "value_type": "binary", "tags": [ "intent", "food_beverage", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450304" }, { "name": "Nexxen", "id": "35731512" } ] }, { "id": "intent_food_bev_meat_poultry", "name": "Affinity Answers > Intent > Food & Beverage > Meat & Poultry", "description": "Consumers shopping for fresh, frozen, or prepared meat and poultry products, including beef, chicken, pork, and specialty cuts. This audience researches quality, sources, and plans purchases for cooking and meals.", "value_type": "binary", "tags": [ "intent", "food_beverage", "proteins" ], "dsps": [ { "name": "PubMatic", "id": "450305" }, { "name": "Nexxen", "id": "35731471" } ] }, { "id": "intent_food_bev_pasta", "name": "Affinity Answers > Intent > Food & Beverage > Pasta", "description": "Consumers shopping for pasta products, including dry, fresh, and filled pasta, along with related sauces and ingredients. This audience researches recipes and compares brands for meal preparation.", "value_type": "binary", "tags": [ "intent", "food_beverage" ], "dsps": [ { "name": "PubMatic", "id": "450453" }, { "name": "Nexxen", "id": "35731582" } ] }, { "id": "intent_food_bev_prepared_food", "name": "Affinity Answers > Intent > Food & Beverage > Prepared Food", "description": "Consumers shopping for prepared food, including ready-to-eat meals, frozen dinners, heat-and-eat options, and pre-packaged convenience items. This audience is purchasing for quick meal solutions and minimizing preparation time.", "value_type": "binary", "tags": [ "intent", "food_beverage" ], "dsps": [ { "name": "PubMatic", "id": "450306" }, { "name": "Nexxen", "id": "35731231" } ] }, { "id": "intent_food_bev_snacks", "name": "Affinity Answers > Intent > Food & Beverage > Snacks", "description": "Consumers shopping for snacks, including chips, crackers, candy, protein bars, fruit snacks, and other convenience foods. This audience researches new flavors, healthy options, and purchases items for quick consumption or meal supplementing.", "value_type": "binary", "tags": [ "intent", "food_beverage", "snacks" ], "dsps": [ { "name": "PubMatic", "id": "450307" }, { "name": "Nexxen", "id": "35731234" } ] }, { "id": "intent_food_bev_soft_drinks", "name": "Affinity Answers > Intent > Food & Beverage > Soft Drinks", "description": "Consumers shopping for soft drinks, carbonated beverages, sodas, and non-alcoholic sparkling drinks. This audience researches different brands, flavors, and types for personal consumption and household purchases.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450308" }, { "name": "Nexxen", "id": "35731327" } ] }, { "id": "intent_food_bev_sports_drinks", "name": "Affinity Answers > Intent > Food & Beverage > Sports Drinks", "description": "Consumers shopping for sports and performance drinks, including beverages for hydration, energy, and post-workout recovery. This audience researches products for athletic performance, fitness routines, and high-intensity activities.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450309" }, { "name": "Nexxen", "id": "35731307" } ] }, { "id": "intent_food_bev_tea", "name": "Affinity Answers > Intent > Food & Beverage > Tea", "description": "Consumers shopping for tea products, including black, green, herbal, specialty teas, and accessories like infusers and kettles. This audience researches different flavors, health benefits, and preparation methods for purchase.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450310" }, { "name": "Nexxen", "id": "35731335" } ] }, { "id": "intent_food_bev_water", "name": "Affinity Answers > Intent > Food & Beverage > Water", "description": "Consumers shopping for drinking water, including bottled water, sparkling and flavored water, and water purification/filtration systems. This audience compares brands and seeks products for hydration and health.", "value_type": "binary", "tags": [ "intent", "food_beverage", "beverages" ], "dsps": [ { "name": "PubMatic", "id": "450311" }, { "name": "Nexxen", "id": "35731560" } ] }, { "id": "intent_health_fitness", "name": "Affinity Answers > Intent > Health & Fitness", "description": "Consumers shopping for health, wellness, and fitness products. This audience seeks gym memberships, exercise equipment, sports nutrition, vitamins, supplements, and services related to personal well-being and physical conditioning.", "value_type": "binary", "tags": [ "intent", "health_fitness", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450312" }, { "name": "Nexxen", "id": "35731556" } ] }, { "id": "intent_home_cleaning", "name": "Affinity Answers > Intent > Home Cleaning Products", "description": "Consumers shopping for home cleaning and household maintenance products. This audience researches and intends to purchase items like disinfectants, laundry supplies, floor cleaners, and kitchen sanitizers.", "value_type": "binary", "tags": [ "intent", "home", "cleaning", "home_living" ], "dsps": [ { "name": "PubMatic", "id": "450282" }, { "name": "Nexxen", "id": "35731619" } ] }, { "id": "intent_mattress", "name": "Affinity Answers > Intent > Mattress", "description": "Consumers shopping for mattresses and bedding products, including foam, innerspring, hybrid, and air mattresses. This audience researches features, compares brands, and intends to purchase new sleep systems for home use.", "value_type": "binary", "tags": [ "intent", "home", "furniture", "home_living" ], "dsps": [ { "name": "PubMatic", "id": "450283" }, { "name": "Nexxen", "id": "35731230" } ] }, { "id": "intent_personal_care", "name": "Affinity Answers > Intent > Personal Care & Hygiene", "description": "Consumers shopping for or using personal care and hygiene products, including oral care, bath and body items, deodorant, shaving supplies, and sanitation products. This audience compares brands and plans purchases for daily grooming needs.", "value_type": "binary", "tags": [ "intent", "personal_care", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450314" }, { "name": "Nexxen", "id": "35731558" } ] }, { "id": "intent_pet_care", "name": "Affinity Answers > Intent > Pet Care", "description": "Consumers shopping for pet care products and services, including food, toys, health supplements, grooming supplies, veterinary care, and insurance for their pets. This audience researches quality and value.", "value_type": "binary", "tags": [ "intent", "pets", "home_living" ], "dsps": [ { "name": "PubMatic", "id": "450315" }, { "name": "Nexxen", "id": "35731614" } ] }, { "id": "intent_pharma_otc", "name": "Affinity Answers > Intent > Pharma & OTC", "description": "Consumers shopping for or using pharmaceutical and over-the-counter health products. This audience researches medications, remedies, vitamins, supplements, and wellness items for purchase.", "value_type": "binary", "tags": [ "intent", "health", "pharma", "wellness" ], "dsps": [ { "name": "PubMatic", "id": "450316" }, { "name": "Nexxen", "id": "35731239" } ] }, { "id": "intent_restaurant_asian", "name": "Affinity Answers > Intent > Restaurants > Asian", "description": "Consumers shopping for or dining at Asian restaurants, including Chinese, Japanese, Thai, and Vietnamese cuisine. This audience researches menus, delivery options, and local establishments for dining experiences.", "value_type": "binary", "tags": [ "intent", "restaurants", "asian" ], "dsps": [ { "name": "PubMatic", "id": "450318" }, { "name": "Nexxen", "id": "35731518" } ] }, { "id": "intent_restaurant_buffets", "name": "Affinity Answers > Intent > Restaurants > Buffets", "description": "Consumers shopping for or dining at buffet restaurants. This audience researches local buffets, all-you-can-eat options, and various cuisine types for family dining and casual meals.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450319" }, { "name": "Nexxen", "id": "35731611" } ] }, { "id": "intent_restaurant_burgers", "name": "Affinity Answers > Intent > Restaurants > Burgers", "description": "Consumers shopping for or dining at places specializing in burgers, including fast-food, gourmet, and casual dining options. This audience researches menus, reviews, and intends to purchase burgers and related meals.", "value_type": "binary", "tags": [ "intent", "restaurants", "burgers" ], "dsps": [ { "name": "PubMatic", "id": "450320" }, { "name": "Nexxen", "id": "35731235" } ] }, { "id": "intent_restaurant_cafes", "name": "Affinity Answers > Intent > Restaurants > Cafés & Coffee Shops", "description": "Consumers shopping for or dining at cafés, coffee shops, and espresso bars for beverages, snacks, and light meals. This audience researches locations for casual dining, remote work, or quick food and drink purchases.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450321" }, { "name": "Nexxen", "id": "35731345" } ] }, { "id": "intent_restaurant_casual_dining", "name": "Affinity Answers > Intent > Restaurants > Casual Style Dining", "description": "Consumers shopping for or dining at casual dining restaurant experiences, including family-style, quick-service, and comfortable mid-range eateries. This audience researches menus, locations, and reviews for everyday or spontaneous meals.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450322" }, { "name": "Nexxen", "id": "35731500" } ] }, { "id": "intent_restaurant_chicken", "name": "Affinity Answers > Intent > Restaurants > Chicken", "description": "Consumers shopping for or dining at chicken-focused restaurants and fast-food chains. This audience researches menus, locations, delivery options, and deals for chicken dishes.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450323" }, { "name": "Nexxen", "id": "35731315" } ] }, { "id": "intent_restaurant_fast_casual", "name": "Affinity Answers > Intent > Restaurants > Fast Casual Dining", "description": "Consumers shopping for or dining at fast casual restaurants, which offer high-quality food, a slightly elevated experience compared to fast food, and quick service. This audience researches menus and locations for quick, quality meals.", "value_type": "binary", "tags": [ "intent", "restaurants", "fast_casual", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450324" }, { "name": "Nexxen", "id": "35866124" } ] }, { "id": "intent_restaurant_fine_dining", "name": "Affinity Answers > Intent > Restaurants > Fine Dining", "description": "Consumers shopping for or dining at fine dining and upscale restaurant experiences. This audience researches high-end cuisine, special occasion venues, gourmet food, and is planning reservations for premium dining.", "value_type": "binary", "tags": [ "intent", "restaurants", "fine_dining", "affluent", "luxury" ], "dsps": [ { "name": "PubMatic", "id": "450325" }, { "name": "Nexxen", "id": "35731481" } ] }, { "id": "intent_restaurant_ice_cream", "name": "Affinity Answers > Intent > Restaurants > Ice Cream", "description": "Consumers shopping for or dining at places that specializes in ice cream, frozen yogurt, or gelato from restaurants, parlors, or retail stores. This audience researches flavors, brands, and local dessert options.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450326" }, { "name": "Nexxen", "id": "35731287" } ] }, { "id": "intent_restaurant_italian", "name": "Affinity Answers > Intent > Restaurants > Italian", "description": "Consumers shopping for or dining at Italian restaurants. This audience researches menus featuring pasta, pizza, and regional Italian dishes, reads reviews, compares locations, and plans dine-in meals or reservations for casual or upscale dining.", "value_type": "binary", "tags": [ "intent", "restaurants", "italian" ], "dsps": [ { "name": "PubMatic", "id": "450327" }, { "name": "Nexxen", "id": "35731626" } ] }, { "id": "intent_restaurant_juice_smoothie", "name": "Affinity Answers > Intent > Restaurants > Juice & Smoothie", "description": "Consumers shopping for or dining at places that specialize in juices and smoothie for healthy, fresh, or customizable beverage options. This audience purchases juices, blended fruit smoothies, and wellness drinks for health, diet, or quick refreshment.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450328" }, { "name": "Nexxen", "id": "35731519" } ] }, { "id": "intent_restaurant_mexican", "name": "Affinity Answers > Intent > Restaurants > Mexican", "description": "Consumers shopping for or dining at Mexican restaurants. This audience researches menus, locations, and deals, seeking tacos, burritos, enchiladas, and other Mexican-inspired dishes for casual dining, takeout, or group meals.", "value_type": "binary", "tags": [ "intent", "restaurants", "mexican" ], "dsps": [ { "name": "PubMatic", "id": "450329" }, { "name": "Nexxen", "id": "35731366" } ] }, { "id": "intent_restaurant_pizza", "name": "Affinity Answers > Intent > Restaurants > Pizza", "description": "Consumers shopping for or dining at pizza restaurants. This audience researches local pizzerias, compares menus, and plans purchases for meals or group gatherings.", "value_type": "binary", "tags": [ "intent", "restaurants", "pizza" ], "dsps": [ { "name": "PubMatic", "id": "450330" }, { "name": "Nexxen", "id": "35731437" } ] }, { "id": "intent_restaurant_qsr", "name": "Affinity Answers > Intent > Restaurants > QSR", "description": "Consumers shopping for or dining at Quick Service Restaurants (QSRs), including fast food, casual chains, and drive-thrus. This audience prioritizes speed, convenience, and value for their meal purchases.", "value_type": "binary", "tags": [ "intent", "restaurants", "qsr", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450331" }, { "name": "Nexxen", "id": "35731334" } ] }, { "id": "intent_restaurant_sandwich", "name": "Affinity Answers > Intent > Restaurants > Sandwich & Deli", "description": "Consumers shopping for or dining at sandwich shops and delis. This audience researches local restaurants, delivery options, and menu items for casual dining, lunch, or catering.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450332" }, { "name": "Nexxen", "id": "35731351" } ] }, { "id": "intent_restaurant_seafood", "name": "Affinity Answers > Intent > Restaurants > Seafood", "description": "Consumers shopping for or dining at restaurants specializing in seafood, including fine dining establishments, casual eateries, and takeout options. This audience researches menus and locations for various types of fish, shellfish, and related cuisine.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450333" }, { "name": "Nexxen", "id": "35731590" } ] }, { "id": "intent_restaurant_snack", "name": "Affinity Answers > Intent > Restaurants > Snack", "description": "Consumers shopping for or dining at specialized snack shops. This audience intends to purchase small meals, treats, beverages, and quick bites for immediate consumption.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450334" }, { "name": "Nexxen", "id": "35731465" } ] }, { "id": "intent_restaurant_steak", "name": "Affinity Answers > Intent > Restaurants > Steak", "description": "Consumers shopping for or dining at steakhouses. This audience researches menus, cuts of beef, pricing, reviews, and locations, intending to purchase steak-centric meals for casual dining, celebrations, business meals, or special occasions.", "value_type": "binary", "tags": [ "intent", "restaurants" ], "dsps": [ { "name": "PubMatic", "id": "450336" }, { "name": "Nexxen", "id": "35731251" } ] }, { "id": "intent_restaurant_vegetarian", "name": "Affinity Answers > Intent > Restaurants > Vegetarian & Vegan", "description": "Consumers shopping for or dining at vegetarian and vegan dining options. This audience intends to purchase meals and services at establishments specializing in plant-based, meat-free, and dairy-free cuisine.", "value_type": "binary", "tags": [ "intent", "restaurants", "vegetarian" ], "dsps": [ { "name": "PubMatic", "id": "450337" }, { "name": "Nexxen", "id": "35731257" } ] }, { "id": "intent_retail_convenience_stores", "name": "Affinity Answers > Intent > Retail > Convenience Stores", "description": "Consumers shopping at convenience stores for quick purchase items. This audience seeks immediate needs like snacks, beverages, fuel, tobacco, lottery tickets, and other household essentials on the go.", "value_type": "binary", "tags": [ "intent", "retail", "convenience" ], "dsps": [ { "name": "PubMatic", "id": "450339" }, { "name": "Nexxen", "id": "35731311" } ] }, { "id": "intent_retail_department_stores", "name": "Affinity Answers > Intent > Retail > Department Stores", "description": "Consumers shopping at department stores for a wide range of products including clothing, cosmetics, home goods, and accessories. This audience compares deals and intends to purchase various items for personal or household needs.", "value_type": "binary", "tags": [ "intent", "retail", "department_store" ], "dsps": [ { "name": "PubMatic", "id": "450340" }, { "name": "Nexxen", "id": "35731557" } ] }, { "id": "intent_retail_discount_stores", "name": "Affinity Answers > Intent > Retail > Discount Stores", "description": "Consumers shopping at discount retailers and seeking low prices on a wide range of goods, including household essentials, groceries, apparel, and seasonal items. This audience prioritizes finding deals and value during their purchases.", "value_type": "binary", "tags": [ "intent", "retail", "discount", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450341" }, { "name": "Nexxen", "id": "35731532" } ] }, { "id": "intent_retail_drug_pharmacy", "name": "Affinity Answers > Intent > Retail > Drug & Pharmacy", "description": "Consumers shopping at drug and pharmacy retailers for health, wellness, beauty, and personal care products. This audience seeks over-the-counter medications, prescriptions, cosmetics, and household essentials.", "value_type": "binary", "tags": [ "intent", "retail", "pharmacy" ], "dsps": [ { "name": "PubMatic", "id": "450342" }, { "name": "Nexxen", "id": "35731314" } ] }, { "id": "intent_retail_grocery", "name": "Affinity Answers > Intent > Retail > Grocery Stores", "description": "Consumers shopping for food, beverages, household supplies, and daily essentials at grocery stores and supermarkets. This audience researches weekly specials, compares prices, and plans regular household provisioning purchases.", "value_type": "binary", "tags": [ "intent", "retail", "grocery" ], "dsps": [ { "name": "PubMatic", "id": "450343" }, { "name": "Nexxen", "id": "35731550" } ] }, { "id": "intent_retail_home_decor", "name": "Affinity Answers > Intent > Retail > Home Decor", "description": "Consumers shopping for home décor, furniture, and furnishings for living spaces, bedrooms, kitchens, and offices. This audience researches styles, compares prices, and intends to purchase items to decorate or upgrade their homes.", "value_type": "binary", "tags": [ "intent", "retail", "home_decor", "home_living" ], "dsps": [ { "name": "PubMatic", "id": "450344" }, { "name": "Nexxen", "id": "35731341" } ] }, { "id": "intent_retail_home_improvement", "name": "Affinity Answers > Intent > Retail > Home Improvement", "description": "Consumers shopping for products, tools, and materials for home improvement projects, renovations, and DIY activities. This audience researches appliances, building supplies, hardware, and décor items for purchase.", "value_type": "binary", "tags": [ "intent", "retail", "home_improvement", "home_living" ], "dsps": [ { "name": "PubMatic", "id": "450345" }, { "name": "Nexxen", "id": "35731283" } ] }, { "id": "intent_retail_club_stores", "name": "Affinity Answers > Intent > Retail > Membership/Club Stores", "description": "Consumers shopping for bulk goods, groceries, electronics, and household items at membership or club stores like Costco and Sam's Club. This audience is focused on value, discount pricing, and large-format purchasing.", "value_type": "binary", "tags": [ "intent", "retail", "club_stores" ], "dsps": [ { "name": "PubMatic", "id": "450313" }, { "name": "Nexxen", "id": "35731306" } ] }, { "id": "intent_retail_office_supplies", "name": "Affinity Answers > Intent > Retail > Office Supplies", "description": "Consumers shopping for office supplies, including stationery, paper, writing instruments, organizers, and home or professional office equipment. This audience researches products and plans purchases for work, school, or home needs.", "value_type": "binary", "tags": [ "intent", "retail", "office" ], "dsps": [ { "name": "PubMatic", "id": "450346" }, { "name": "Nexxen", "id": "35731583" } ] }, { "id": "intent_retail_online", "name": "Affinity Answers > Intent > Retail > Online Retail", "description": "Consumers shopping for a wide range of goods and services through online retail channels. This audience seeks convenience, compares prices, and makes purchases across numerous categories, including general merchandise and specialty items.", "value_type": "binary", "tags": [ "intent", "retail", "online_retail" ], "dsps": [ { "name": "PubMatic", "id": "450347" }, { "name": "Nexxen", "id": "35731464" } ] }, { "id": "intent_retail_online_books", "name": "Affinity Answers > Intent > Retail > Online Retail > Books & Magazines", "description": "Consumers shopping online for books, e-books, audiobooks, and magazine subscriptions. This audience researches titles, compares retailers, and purchases reading material across various genres and formats.", "value_type": "binary", "tags": [ "intent", "retail", "online_retail", "books", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450348" }, { "name": "Nexxen", "id": "35765600" } ] }, { "id": "intent_retail_online_food", "name": "Affinity Answers > Intent > Retail > Online Retail > Food & Beverage", "description": "Consumers shopping for food and beverages online, including groceries, meal kits, prepared meals, and specialty items. This audience researches and plans purchases for home delivery or pickup of edible goods.", "value_type": "binary", "tags": [ "intent", "retail", "online_retail", "food_beverage" ], "dsps": [ { "name": "PubMatic", "id": "450349" }, { "name": "Nexxen", "id": "35765549" } ] }, { "id": "intent_retail_online_movies_tv", "name": "Affinity Answers > Intent > Retail > Online Retail > Movies & TV", "description": "Consumers shopping for movies and TV shows online, including digital downloads, streaming subscriptions, physical media (DVDs/Blu-rays), and related merchandise. This audience researches new releases and collections across genres.", "value_type": "binary", "tags": [ "intent", "retail", "online_retail", "entertainment", "streaming" ], "dsps": [ { "name": "PubMatic", "id": "450350" }, { "name": "Nexxen", "id": "35765968" } ] }, { "id": "intent_retail_online_music", "name": "Affinity Answers > Intent > Retail > Online Retail > Music", "description": "Consumers shopping for music and music merchandise through online retailers, including digital downloads, physical albums (CDs, vinyl), streaming subscriptions, and band/artist gear. This audience compares prices and looks for new releases.", "value_type": "binary", "tags": [ "intent", "retail", "online_retail", "music", "streaming", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450351" }, { "name": "Nexxen", "id": "35765819" } ] }, { "id": "intent_retail_online_video_games", "name": "Affinity Answers > Intent > Retail > Online Retail > Video Games", "description": "Consumers shopping at online retail stores and platforms for video games, gaming consoles (PlayStation, Xbox, Nintendo), accessories, and digital game downloads. This audience compares prices and seeks pre-orders or new releases.", "value_type": "binary", "tags": [ "intent", "retail", "online_retail", "gaming", "streaming", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450352" }, { "name": "Nexxen", "id": "35765933" } ] }, { "id": "intent_sporting_goods", "name": "Affinity Answers > Intent > Sporting Goods", "description": "Consumers shopping for sporting goods equipment and gear, including team sports, fitness training, and outdoor recreation. This audience is preparing to purchase items like balls, bats, weights, protective gear, and specialized equipment.", "value_type": "binary", "tags": [ "intent", "sports", "retail", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "450353" }, { "name": "Nexxen", "id": "35731542" } ] }, { "id": "intent_technology", "name": "Affinity Answers > Intent > Technology", "description": "Consumers shopping for technology products, including computers, smart devices, mobile phones, gaming systems, and home electronics. This audience researches features, compares specifications, and plans purchases for consumer tech needs.", "value_type": "binary", "tags": [ "intent", "electronics", "technology", "professional" ], "dsps": [ { "name": "PubMatic", "id": "450354" }, { "name": "Nexxen", "id": "35731585" } ] }, { "id": "intent_toys_games", "name": "Affinity Answers > Intent > Toys & Games", "description": "Consumers shopping for toys and games, including board games, video games, action figures, dolls, educational toys, and construction sets. This audience researches products and plans purchases for children or personal collection/entertainment.", "value_type": "binary", "tags": [ "intent", "toys", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450355" }, { "name": "Nexxen", "id": "35731303" } ] }, { "id": "intent_travel", "name": "Affinity Answers > Intent > Travel", "description": "Consumers shopping, planning and booking travel, including flights, hotels, vacation packages, and rental services. This audience researches destinations, compares travel providers, and intends to purchase associated services and insurance.", "value_type": "binary", "tags": [ "intent", "travel" ], "dsps": [ { "name": "PubMatic", "id": "450436" }, { "name": "Nexxen", "id": "35731325" } ] }, { "id": "intent_travel_airlines", "name": "Affinity Answers > Intent > Travel > Airlines", "description": "Consumers shopping for airline tickets, flights, and air travel services. This audience researches fares, compares carriers, and plans purchases for domestic and international trips.", "value_type": "binary", "tags": [ "intent", "travel", "airlines" ], "dsps": [ { "name": "PubMatic", "id": "450437" }, { "name": "Nexxen", "id": "35731446" } ] }, { "id": "intent_travel_car_rental", "name": "Affinity Answers > Intent > Travel > Car Rental", "description": "Consumers shopping for car rentals for travel, business trips, or temporary transportation. This audience researches rental rates, vehicle types, and agency options before booking.", "value_type": "binary", "tags": [ "intent", "travel", "car_rental" ], "dsps": [ { "name": "PubMatic", "id": "450438" }, { "name": "Nexxen", "id": "35731217" } ] }, { "id": "intent_travel_casinos", "name": "Affinity Answers > Intent > Travel > Casinos", "description": "Consumers planning or researching travel to casinos for leisure, entertainment, and gambling. This audience intends to book accommodations, flights, or packages for destinations like Las Vegas and Atlantic City.", "value_type": "binary", "tags": [ "intent", "travel", "casino", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450439" }, { "name": "Nexxen", "id": "35731291" } ] }, { "id": "intent_travel_cruises", "name": "Affinity Answers > Intent > Travel > Cruises", "description": "Consumers shopping for cruises, including researching cruise lines, destinations, packages, and amenities. This audience is planning a purchase for leisure travel and comparing different voyage options.", "value_type": "binary", "tags": [ "intent", "travel", "cruise", "luxury" ], "dsps": [ { "name": "PubMatic", "id": "450440" }, { "name": "Nexxen", "id": "35731419" } ] }, { "id": "intent_travel_family_vacation", "name": "Affinity Answers > Intent > Travel > Family Vacation", "description": "Consumers shopping and planning for family vacations and related travel services, including resorts, cruises, theme park packages, and flights. This audience researches destinations and deals for child-friendly trips.", "value_type": "binary", "tags": [ "intent", "travel", "family_travel", "family" ], "dsps": [ { "name": "PubMatic", "id": "450460" }, { "name": "Nexxen", "id": "35731599" } ] }, { "id": "intent_travel_lodging", "name": "Affinity Answers > Intent > Travel > Lodging & Resorts", "description": "Consumers shopping for travel accommodations, including hotels, vacation rentals, resorts, and specialized lodging. This audience researches various options and plans purchases for their upcoming trips and stays.", "value_type": "binary", "tags": [ "intent", "travel", "lodging" ], "dsps": [ { "name": "PubMatic", "id": "450441" }, { "name": "Nexxen", "id": "35731408" } ] }, { "id": "intent_travel_lodging_all_inclusive", "name": "Affinity Answers > Intent > Travel > Lodging & Resorts > All-Inclusive Destinations", "description": "Consumers shopping for or researching all-inclusive resort packages and destinations. This audience seeks accommodation, meals, activities, and entertainment bundled together for a single price in domestic or international locations.", "value_type": "binary", "tags": [ "intent", "travel", "lodging", "all_inclusive", "affluent", "luxury" ], "dsps": [ { "name": "PubMatic", "id": "450442" }, { "name": "Nexxen", "id": "35765935" } ] }, { "id": "intent_travel_lodging_economy", "name": "Affinity Answers > Intent > Travel > Lodging & Resorts > Economy", "description": "Consumers shopping for economy lodging and resorts, including budget hotels, motels, and basic accommodation options. This audience prioritizes low-cost stays and essential services for travel.", "value_type": "binary", "tags": [ "intent", "travel", "lodging", "budget_travel", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450443" }, { "name": "Nexxen", "id": "35765744" } ] }, { "id": "intent_travel_lodging_highend", "name": "Affinity Answers > Intent > Travel > Lodging & Resorts > High-End", "description": "Consumers shopping for high-end lodging and luxury resort experiences, including five-star hotels, exclusive villas, and premium accommodation packages. This audience researches upscale destinations and seeks superior amenities for their travel plans.", "value_type": "binary", "tags": [ "intent", "travel", "lodging", "luxury_travel", "affluent", "luxury" ], "dsps": [ { "name": "PubMatic", "id": "450444" }, { "name": "Nexxen", "id": "35765774" } ] }, { "id": "intent_travel_lodging_luxury", "name": "Affinity Answers > Intent > Travel > Lodging & Resorts > Luxury", "description": "Consumers shopping for luxury lodging and high-end resorts, including 5-star hotels, exclusive villas, and boutique accommodations. This audience seeks premium travel experiences and amenities.", "value_type": "binary", "tags": [ "intent", "travel", "lodging", "luxury_travel", "affluent", "luxury" ], "dsps": [ { "name": "PubMatic", "id": "450445" }, { "name": "Nexxen", "id": "35765753" } ] }, { "id": "intent_travel_lodging_midlevel", "name": "Affinity Answers > Intent > Travel > Lodging & Resorts > Mid-Level", "description": "Consumers shopping or researching mid-level lodging options, including standard hotel rooms, family resorts, and moderately priced vacation rentals. This audience seeks reliable, affordable, and comfortable accommodations for travel.", "value_type": "binary", "tags": [ "intent", "travel", "lodging", "budget_travel", "budget" ], "dsps": [ { "name": "PubMatic", "id": "450446" }, { "name": "Nexxen", "id": "35765930" } ] }, { "id": "intent_travel_lodging_ski", "name": "Affinity Answers > Intent > Travel > Lodging & Resorts > Mountain & Ski Resorts", "description": "Consumers researching and booking lodging at mountain and ski resorts. This audience is planning trips for winter sports like skiing and snowboarding, as well as mountain vacations, comparing resort amenities and accommodation options.", "value_type": "binary", "tags": [ "intent", "travel", "lodging", "ski", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "450447" }, { "name": "Nexxen", "id": "35765871" } ] }, { "id": "intent_travel_theme_park", "name": "Affinity Answers > Intent > Travel > Theme Park", "description": "Consumers shopping and planning for theme park travel, including tickets, packages, accommodations, and related services. This audience researches destinations like amusement parks, water parks, and major resorts for vacations and trips.", "value_type": "binary", "tags": [ "intent", "travel", "theme_park", "outdoor", "family" ], "dsps": [ { "name": "PubMatic", "id": "450448" }, { "name": "Nexxen", "id": "35731461" } ] }, { "id": "intent_travel_websites", "name": "Affinity Answers > Intent > Travel > Websites", "description": "Consumers shopping for travel services using websites. This audience researches flights, accommodations, vacation packages, and compares prices across online travel agencies and booking platforms.", "value_type": "binary", "tags": [ "intent", "travel" ], "dsps": [ { "name": "PubMatic", "id": "450449" }, { "name": "Nexxen", "id": "35731275" } ] }, { "id": "intent_travel_zoos_aquariums", "name": "Affinity Answers > Intent > Travel > Zoos & Aquariums", "description": "Consumers planning or researching visits to zoos, aquariums, and wildlife parks. This audience seeks tickets, travel packages, and family-friendly experiences related to animal exhibits and conservation efforts.", "value_type": "binary", "tags": [ "intent", "travel", "family_travel", "family", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "450450" }, { "name": "Nexxen", "id": "35731603" } ] }, { "id": "intent_gaming", "name": "Affinity Answers > Intent > Video Games (Gaming)", "description": "Consumers shopping for video games, gaming consoles, accessories, and PC gaming hardware. This audience researches new releases, compares platforms (e.g., PlayStation, Xbox, Nintendo, PC), and plans purchases for digital and physical games.", "value_type": "binary", "tags": [ "intent", "gaming", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450461" }, { "name": "Nexxen", "id": "35731250" } ] }, { "id": "intent_gaming_arcade", "name": "Affinity Answers > Intent > Video Games (Gaming) > Arcade Games", "description": "Consumers shopping for arcade games and related products, including full-sized cabinets, retro console emulation, classic titles, and home arcade accessories. This audience researches machines and games for purchase or rental.", "value_type": "binary", "tags": [ "intent", "gaming", "arcade", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450371" }, { "name": "Nexxen", "id": "35731449" } ] }, { "id": "intent_gaming_mmorpg", "name": "Affinity Answers > Intent > Video Games (Gaming) > MMORPG Games", "description": "Consumers shopping for massively multiplayer online role-playing games (MMORPGs). This audience researches new titles, expansion packs, in-game virtual items, and subscription services, demonstrating intent to spend on immersive fantasy worlds.", "value_type": "binary", "tags": [ "intent", "gaming", "mmorpg", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450377" }, { "name": "Nexxen", "id": "35731373" } ] }, { "id": "intent_gaming_puzzle_trivia", "name": "Affinity Answers > Intent > Video Games (Gaming) > Puzzle & Trivia Games", "description": "Consumers shopping for video games in the puzzle and trivia genres. This audience seeks out brain teasers, word games, logic puzzles, and trivia apps or consoles games for casual entertainment and mental stimulation.", "value_type": "binary", "tags": [ "intent", "gaming", "puzzle", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450462" }, { "name": "Nexxen", "id": "35731374" } ] }, { "id": "intent_gaming_rpg", "name": "Affinity Answers > Intent > Video Games (Gaming) > Role Playing Games", "description": "Consumers shopping for role playing games (RPGs), including JRPGs, action RPGs, and Western RPGs, across various platforms. This audience seeks new titles, accessories, subscriptions, and gaming merchandise related to the genre.", "value_type": "binary", "tags": [ "intent", "gaming", "rpg", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450381" }, { "name": "Nexxen", "id": "35731240" } ] }, { "id": "intent_gaming_shooter", "name": "Affinity Answers > Intent > Video Games (Gaming) > Shooter Games", "description": "Consumers shopping for shooter video games, including first-person and third-person shooters across PC, console, and mobile platforms. This audience researches new releases, DLC, gaming hardware, and accessories.", "value_type": "binary", "tags": [ "intent", "gaming", "shooter", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450382" }, { "name": "Nexxen", "id": "35731457" } ] }, { "id": "intent_gaming_sports_recreation", "name": "Affinity Answers > Intent > Video Games (Gaming) > Sports & Recreation Games", "description": "Consumers shopping for video games focused on sports and recreation, including realistic simulations, arcade sports titles, racing games, and virtual fitness experiences. This audience intends to purchase games for competition and entertainment.", "value_type": "binary", "tags": [ "intent", "gaming", "sports_games", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450383" }, { "name": "Nexxen", "id": "35731356" } ] }, { "id": "intent_gaming_strategy", "name": "Affinity Answers > Intent > Video Games (Gaming) > Strategy & Simulation Games", "description": "Consumers shopping for strategy and simulation video games, including city builders, real-time strategy, grand strategy, and life simulators. This audience researches new titles, compares features, and intends to purchase games for PC or console.", "value_type": "binary", "tags": [ "intent", "gaming", "strategy", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450384" }, { "name": "Nexxen", "id": "35731308" } ] }, { "id": "intent_gaming_virtual_world", "name": "Affinity Answers > Intent > Video Games (Gaming) > Virtual World Games", "description": "Consumers shopping for virtual world games, including massive multiplayer online role-playing games (MMORPGs) and social simulations. This audience seeks new game releases, makes in-game purchases, and engages with virtual goods and content.", "value_type": "binary", "tags": [ "intent", "gaming", "virtual_world", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450463" }, { "name": "Nexxen", "id": "35731607" } ] }, { "id": "interest_influencer_arts_crafts", "name": "Affinity Answers > Interest > Celebrities > Digital Influencers > Arts & Crafts", "description": "Individuals interested in arts & crafts content creators and influencers who focus on DIY projects, drawing, painting, knitting, and other hobbies. This audience engages by watching tutorials, seeking supplies, and following social media creators.", "value_type": "binary", "tags": [ "interest", "influencers", "arts", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450357" }, { "name": "Nexxen", "id": "35731593" } ] }, { "id": "interest_influencer_beauty_fashion", "name": "Affinity Answers > Interest > Celebrities > Digital Influencers > Beauty & Fashion", "description": "Individuals interested in influencers focused on beauty and fashion content, including makeup artists, fashion vloggers, and style experts. This audience engages by following influencer accounts, watching tutorials, and seeking product recommendations.", "value_type": "binary", "tags": [ "interest", "influencers", "beauty", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450358" }, { "name": "Nexxen", "id": "35731623" } ] }, { "id": "interest_influencer_dance", "name": "Affinity Answers > Interest > Celebrities > Digital Influencers > Dance & Choreography", "description": "Individuals interested in influencers, content creators, and celebrities focused on dance and choreography across various styles. This audience engages by watching performances, following video content, and seeking tutorials.", "value_type": "binary", "tags": [ "interest", "influencers", "arts", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "450359" }, { "name": "Nexxen", "id": "35731388" } ] }, { "id": "interest_influencer_electronics", "name": "Affinity Answers > Interest > Celebrities > Digital Influencers > Electronics/Gadgets", "description": "Individuals interested in technology, gadgets, and consumer electronics, who follow influencers, YouTubers, and tech reviewers for product reviews, recommendations, and news. 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This audience engages by watching the ceremony, discussing nominated artists and winners, and consuming related entertainment and celebrity news content.", "value_type": "binary", "tags": [ "events", "events_awards", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606497" }, { "name": "Nexxen", "id": "35549554" } ] }, { "id": "event_grammy_awards", "name": "Affinity Answers > Interest > Events > Award Shows > GRAMMY Awards", "description": "Individuals interested in the GRAMMY Awards and major music industry moments. This audience follows nominations, performances, and winner coverage.", "value_type": "binary", "tags": [ "events", "events_awards", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606501" }, { "name": "Nexxen", "id": "35579318" } ] }, { "id": "event_mtv_vma", "name": "Affinity Answers > Interest > Events > Award Shows > MTV Video Music Awards", "description": "Individuals interested in the MTV Video Music Awards (VMAs). 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This audience engages with live performances, immersive art, and alternative cultural experiences.", "value_type": "binary", "tags": [ "events", "events_music", "music", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606535" }, { "name": "Nexxen", "id": "35731301" } ] }, { "id": "event_music_coachella", "name": "Affinity Answers > Interest > Events > Music > Coachella Festival", "description": "Individuals interested in attending or following the Coachella Valley Music and Arts Festival. This audience engages with festival news, fashion, line-ups, and related music and cultural content, often purchasing tickets or merchandise.", "value_type": "binary", "tags": [ "events", "events_music", "music", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606536" }, { "name": "Nexxen", "id": "35731439" } ] }, { "id": "event_music_essence", "name": "Affinity Answers > Interest > Events > Music > Essence Music Festival", "description": "Individuals interested in the Essence Music Festival, a major live music and culture event celebrating Black music, artists, and community. This audience engages with concert lineups, celebrity appearances, cultural programming, and festival experiences.", "value_type": "binary", "tags": [ "events", "events_music", "music", "multicultural", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606537" }, { "name": "Nexxen", "id": "35731544" } ] }, { "id": "event_music_governors_ball", "name": "Affinity Answers > Interest > Events > Music > Governors Ball Music Festival", "description": "Individuals interested in the Governors Ball Music Festival, an annual multi-genre music event. This audience engages by researching lineup details, purchasing tickets, and planning attendance for the New York City festival.", "value_type": "binary", "tags": [ "events", "events_music", "music", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606538" }, { "name": "Nexxen", "id": "35731597" } ] }, { "id": "event_music_lollapalooza", "name": "Affinity Answers > Interest > Events > Music > Lollapalooza", "description": "Individuals interested in the Lollapalooza music festival, which features diverse musical acts across rock, alternative, hip-hop, and electronic genres. This audience seeks tickets, event information, and related artist merchandise.", "value_type": "binary", "tags": [ "events", "events_music", "music", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606539" }, { "name": "Nexxen", "id": "35731483" } ] }, { "id": "event_music_summerfest", "name": "Affinity Answers > Interest > Events > Music > Milwaukee Summerfest", "description": "Individuals interested in Milwaukee Summerfest, a large multi-genre music festival featuring major artists, emerging acts, and live performances. This audience engages with artist lineups, concert schedules, ticketing, and festival experiences.", "value_type": "binary", "tags": [ "events", "events_music", "music", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606540" }, { "name": "Nexxen", "id": "35731469" } ] }, { "id": "event_music_nola_jazz", "name": "Affinity Answers > Interest > Events > Music > New Orleans Jazz & Heritage Festival", "description": "Individuals interested in the New Orleans Jazz & Heritage Festival, celebrating jazz, blues, gospel, and local culture. 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This audience seeks tickets, travel arrangements, festival gear, and information about the lineup, food, and culture.", "value_type": "binary", "tags": [ "events", "events_music", "music", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606542" }, { "name": "Nexxen", "id": "35731270" } ] }, { "id": "event_music_radio_city", "name": "Affinity Answers > Interest > Events > Music > Radio City Christmas Spectacular", "description": "Individuals interested in the Radio City Christmas Spectacular featuring the Rockettes. This audience seeks tickets, event details, and holiday-themed entertainment experiences, planning attendance for the theatrical event.", "value_type": "binary", "tags": [ "events", "events_music", "music", "entertainment" ], "dsps": [ { "name": "PubMatic", "id": "2606543" }, { "name": "Nexxen", "id": "35731555" } ] }, { "id": "event_music_sxsw", "name": "Affinity Answers > Interest > Events > Music > SXSW Festival", "description": "Individuals interested in the SXSW Festival, a major annual event encompassing music showcases, film screenings, and technology conferences. 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This audience follows professional clay court tennis, watches matches, seeks news about players and results, and may purchase merchandise or tickets.", "value_type": "binary", "tags": [ "events", "events_sports", "tennis", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606557" }, { "name": "Nexxen", "id": "35731442" } ] }, { "id": "event_sports_kentucky_derby", "name": "Affinity Answers > Interest > Events > Sports > Kentucky Derby", "description": "Individuals interested in the Kentucky Derby, a premier thoroughbred horse racing event. This audience follows contenders, race results, betting odds, wagering strategies, traditions, and related sports and cultural coverage.", "value_type": "binary", "tags": [ "events", "events_sports", "horse_racing", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606559" }, { "name": "Nexxen", "id": "35731440" } ] }, { "id": "event_sports_masters", "name": "Affinity Answers > Interest > Events > Sports > Masters Tournament", "description": "Individuals interested in the Masters Tournament, a major golf championship held annually at Augusta National Golf Club. This audience follows professional golf, watches the tournament, and engages with related content, news, and merchandise.", "value_type": "binary", "tags": [ "events", "events_sports", "golf", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606560" }, { "name": "Nexxen", "id": "35731227" } ] }, { "id": "event_sports_nba_playoffs", "name": "Affinity Answers > Interest > Events > Sports > NBA Playoffs", "description": "Individuals interested in the NBA Playoffs and related professional basketball events. This audience watches games, follows player and team news, and engages with related sports media content.", "value_type": "binary", "tags": [ "events", "events_sports", "basketball", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606564" }, { "name": "Nexxen", "id": "35731268" } ] }, { "id": "event_sports_march_madness", "name": "Affinity Answers > Interest > Events > Sports > NCAA March Madness", "description": "Individuals keenly interested in the NCAA Division I Men's and Women's Basketball Tournaments, commonly known as March Madness. This audience engages by watching games, tracking brackets, and consuming related sports media and merchandise.", "value_type": "binary", "tags": [ "events", "events_sports", "basketball", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606565" }, { "name": "Nexxen", "id": "35731589" } ] }, { "id": "event_sports_nfl_draft", "name": "Affinity Answers > Interest > Events > Sports > NFL Draft", "description": "Individuals interested in the annual NFL Draft, including analysis, player prospects, team needs, and draft-day trades. This audience engages by watching the event, reading coverage, and discussing future team rosters.", "value_type": "binary", "tags": [ "events", "events_sports", "football", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606567" }, { "name": "Nexxen", "id": "35731226" } ] }, { "id": "event_sports_pga_tour", "name": "Affinity Answers > Interest > Events > Sports > PGA Tour", "description": "Individuals interested in the PGA Tour, including professional golf tournaments, players, and news. This audience engages by watching live events, seeking golf-related content, and purchasing golf equipment, apparel, or travel packages.", "value_type": "binary", "tags": [ "events", "events_sports", "golf", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606570" }, { "name": "Nexxen", "id": "35731501" } ] }, { "id": "event_sports_stanley_cup", "name": "Affinity Answers > Interest > Events > Sports > Stanley Cup Playoffs", "description": "Individuals interested in the NHL Stanley Cup Playoffs. This audience engages with content related to ice hockey championship games, team performances, scores, and seeks out merchandise, ticketing, and streaming services for the annual tournament.", "value_type": "binary", "tags": [ "events", "events_sports", "hockey", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606575" }, { "name": "Nexxen", "id": "35731293" } ] }, { "id": "event_sports_summer_olympics", "name": "Affinity Answers > Interest > Events > Sports > Summer Olympics", "description": "Individuals interested in the Summer Olympic Games, featuring international competition across a wide range of global sports. This audience follows athlete performances, medal counts, and event coverage, and engages by watching broadcasts and highlights.", "value_type": "binary", "tags": [ "events", "events_sports", "olympics", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606577" }, { "name": "Nexxen", "id": "35549536" } ] }, { "id": "event_sports_super_bowl", "name": "Affinity Answers > Interest > Events > Sports > Super Bowl", "description": "Individuals interested in the Super Bowl and related events, including NFL playoffs, football news, and championship viewing parties. This audience engages by watching the game, seeking information on halftime shows, and planning related purchases.", "value_type": "binary", "tags": [ "events", "events_sports", "football", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606578" }, { "name": "Nexxen", "id": "35731218" } ] }, { "id": "event_sports_the_open", "name": "Affinity Answers > Interest > Events > Sports > The Open Championship", "description": "Individuals interested in The Open Championship (British Open), one of the four major championships in professional golf. This audience engages by following tournament news, tracking scores, and watching live broadcasts of the annual event.", "value_type": "binary", "tags": [ "events", "events_sports", "golf", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606580" }, { "name": "Nexxen", "id": "35731288" } ] }, { "id": "event_sports_tour_de_france", "name": "Affinity Answers > Interest > Events > Sports > Tour De France", "description": "Individuals interested in the Tour de France cycling event and related major road cycling competitions. This audience follows race coverage, seeks information on teams and riders, and may be interested in cycling apparel and gear.", "value_type": "binary", "tags": [ "events", "events_sports", "cycling", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606582" }, { "name": "Nexxen", "id": "35731562" } ] }, { "id": "event_sports_uefa_euro", "name": "Affinity Answers > Interest > Events > Sports > UEFA European Championship", "description": "Individuals interested in the UEFA European Championship, including national team matches, tournament news, and related football/soccer events. This audience engages by watching broadcasts, following team and player news, and purchasing merchandise.", "value_type": "binary", "tags": [ "events", "events_sports", "soccer", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606583" }, { "name": "Nexxen", "id": "35731622" } ] }, { "id": "event_sports_us_open_golf", "name": "Affinity Answers > Interest > Events > Sports > US Open (Golf)", "description": "Individuals interested in the US Open Golf, one of the major championships in professional golf. This audience follows the tournament, researches players, watches broadcasts, and may seek information on related merchandise and equipment.", "value_type": "binary", "tags": [ "events", "events_sports", "golf", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606584" }, { "name": "Nexxen", "id": "35731460" } ] }, { "id": "event_sports_us_open_tennis", "name": "Affinity Answers > Interest > Events > Sports > US Open Tennis", "description": "Individuals interested in the US Open tennis tournament, including following matches, players, and results. This audience engages by watching broadcasts, seeking news, and purchasing tickets or tennis merchandise.", "value_type": "binary", "tags": [ "events", "events_sports", "tennis", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606586" }, { "name": "Nexxen", "id": "35549546" } ] }, { "id": "event_sports_wimbledon", "name": "Affinity Answers > Interest > Events > Sports > Wimbledon", "description": "Individuals interested in the Wimbledon Championships tennis tournament. This audience follows professional tennis, researches scores and player news, and engages by watching the event live or through streaming platforms.", "value_type": "binary", "tags": [ "events", "events_sports", "tennis", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606587" }, { "name": "Nexxen", "id": "35731237" } ] }, { "id": "event_sports_world_series", "name": "Affinity Answers > Interest > Events > Sports > World Series", "description": "Individuals interested in the MLB World Series, interested in the championship baseball games, playoffs, and related news. This audience engages by watching the games, buying merchandise, and discussing the event across media platforms.", "value_type": "binary", "tags": [ "events", "events_sports", "baseball", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606589" }, { "name": "Nexxen", "id": "35731541" } ] }, { "id": "event_thanksgiving", "name": "Affinity Answers > Interest > Events > Thanksgiving", "description": "Individuals interested in Thanksgiving, including planning holiday meals, gatherings, travel, and festive activities. This audience researches recipes, buys groceries and decorations, and prepares for the cultural and family event.", "value_type": "binary", "tags": [ "events", "events_holiday" ], "dsps": [ { "name": "PubMatic", "id": "2606592" }, { "name": "Nexxen", "id": "35731362" } ] }, { "id": "event_valentines_day", "name": "Affinity Answers > Interest > Events > Valentine's Day", "description": "Individuals interested in Valentine's Day events, gifts, and related activities. This audience researches romantic ideas, purchases items like flowers, chocolates, jewelry, and plans special experiences for February 14th.", "value_type": "binary", "tags": [ "events", "events_holiday" ], "dsps": [ { "name": "PubMatic", "id": "2606593" }, { "name": "Nexxen", "id": "35731352" } ] }, { "id": "event_veterans_day", "name": "Affinity Answers > Interest > Events > Veteran's Day", "description": "Individuals interested in Veterans Day and honoring military service. This audience follows ceremonies, tributes, and commemorative content.", "value_type": "binary", "tags": [ "events", "events_cultural" ], "dsps": [ { "name": "PubMatic", "id": "2606594" }, { "name": "Nexxen", "id": "35549552" } ] }, { "id": "hobby_busy_professional", "name": "Affinity Answers > Interest > Hobbies & Interests > The Busy Professional", "description": "Individuals interested in products, services, and content designed for professionals with high demands on their time, focusing on efficiency, time management, productivity tools, and luxury convenience services.", "value_type": "binary", "tags": [ "hobbies", "interest", "professional" ], "dsps": [ { "name": "PubMatic", "id": "450465" }, { "name": "Nexxen", "id": "35731225" } ] }, { "id": "hobby_craft_beer", "name": "Affinity Answers > Interest > Hobbies & Interests > The Craft Beer Enthusiast", "description": "Individuals interested in the craft beer scene, including diverse styles like IPAs, stouts, and lagers. This audience researches new releases, visits local breweries, attends tasting events, and engages with brewing culture.", "value_type": "binary", "tags": [ "hobbies", "interest", "food_beverage" ], "dsps": [ { "name": "PubMatic", "id": "450466" }, { "name": "Nexxen", "id": "35731454" } ] }, { "id": "hobby_foodie", "name": "Affinity Answers > Interest > Hobbies & Interests > The Foodie", "description": "Individuals interested in food and culinary experiences, including dining out, home cooking, and exploring diverse cuisines. This audience engages by researching recipes, reviewing restaurants, and purchasing specialty ingredients or cooking gadgets.", "value_type": "binary", "tags": [ "hobbies", "interest", "food_beverage" ], "dsps": [ { "name": "PubMatic", "id": "450469" }, { "name": "Nexxen", "id": "35731534" } ] }, { "id": "hobby_homebody", "name": "Affinity Answers > Interest > Hobbies & Interests > The Homebody", "description": "Individuals interested in staying home and prioritizing comfort, routine, and relaxation. This audience engages with streaming media, cozy home décor, cooking, and low-key leisure activities.", "value_type": "binary", "tags": [ "hobbies", "interest", "home_living" ], "dsps": [ { "name": "PubMatic", "id": "450470" }, { "name": "Nexxen", "id": "35731492" } ] }, { "id": "hobby_new_parent", "name": "Affinity Answers > Interest > Hobbies & Interests > The New Parent", "description": "Individuals interested in navigating early parenthood and raising young children. This audience engages with content on infant care, sleep, feeding, safety, and products designed for new parents and babies.", "value_type": "binary", "tags": [ "hobbies", "interest", "family", "parents" ], "dsps": [ { "name": "PubMatic", "id": "450471" }, { "name": "Nexxen", "id": "35731516" } ] }, { "id": "hobby_retiree", "name": "Affinity Answers > Interest > Hobbies & Interests > The Retiree", "description": "Individuals interested in topics related to retirement life, including travel, new hobbies, volunteering, and financial stability. This audience seeks resources for leisure activities and planning for their post-career lifestyle.", "value_type": "binary", "tags": [ "hobbies", "interest", "demographics", "seniors" ], "dsps": [ { "name": "PubMatic", "id": "450473" }, { "name": "Nexxen", "id": "35731233" } ] }, { "id": "hobby_science_enthusiast", "name": "Affinity Answers > Interest > Hobbies & Interests > The Science Enthusiast", "description": "Individuals interested in science, technology, engineering, and mathematics (STEM) topics, including physics, astronomy, biology, and chemistry. This audience engages by reading articles, watching documentaries, and purchasing educational resources.", "value_type": "binary", "tags": [ "hobbies", "interest", "technology" ], "dsps": [ { "name": "PubMatic", "id": "450474" }, { "name": "Nexxen", "id": "35731482" } ] }, { "id": "hobby_social_activist", "name": "Affinity Answers > Interest > Hobbies & Interests > The Social Activist", "description": "Individuals interested in social activism, community organizing, and promoting social change. This audience seeks content, resources, and organizations related to political, environmental, and human rights causes.", "value_type": "binary", "tags": [ "hobbies", "interest", "cultural" ], "dsps": [ { "name": "PubMatic", "id": "450475" }, { "name": "Nexxen", "id": "35731630" } ] }, { "id": "hobby_sports_fanatic", "name": "Affinity Answers > Interest > Hobbies & Interests > The Sports Fanatic", "description": "Individuals interested in professional and amateur sports, including major leagues like NFL, NBA, MLB, and international sports. This audience follows teams, watches games, reads sports news, and purchases tickets, memorabilia, and athletic gear.", "value_type": "binary", "tags": [ "hobbies", "interest", "sports" ], "dsps": [ { "name": "PubMatic", "id": "2559030" }, { "name": "Nexxen", "id": "35731343" } ] }, { "id": "hobby_student", "name": "Affinity Answers > Interest > Hobbies & Interests > The Student", "description": "Individuals interested in products and resources related to academic life, including school supplies, educational materials, and student services. This audience researches tools for learning, test preparation, and campus activities.", "value_type": "binary", "tags": [ "hobbies", "interest", "demographics", "generation", "young_adults" ], "dsps": [ { "name": "PubMatic", "id": "450477" }, { "name": "Nexxen", "id": "35731605" } ] }, { "id": "hobby_work_from_home", "name": "Affinity Answers > Interest > Hobbies & Interests > The Work From Home", "description": "Individuals interested in products, technology, and resources for optimizing their remote work environment and lifestyle. This audience researches home office setup, collaboration tools, and work-life balance strategies.", "value_type": "binary", "tags": [ "hobbies", "interest", "home_living", "professional" ], "dsps": [ { "name": "PubMatic", "id": "450479" }, { "name": "Nexxen", "id": "35731278" } ] }, { "id": "hobby_young_millennial", "name": "Affinity Answers > Interest > Hobbies & Interests > The Young Millennial", "description": "Individuals interested in young millennial culture and behaviors. This audience engages with streaming media, mobile apps, social platforms, e-commerce, dining, and experience-driven purchases.", "value_type": "binary", "tags": [ "hobbies", "interest", "demographics", "generation", "young_adults" ], "dsps": [ { "name": "PubMatic", "id": "450480" }, { "name": "Nexxen", "id": "35731347" } ] }, { "id": "interest_sports", "name": "Affinity Answers > Interest > Sports", "description": "Individuals interested in sports, including major leagues and athletic activities like football, basketball, baseball, and racing. This audience engages by watching games, playing fantasy sports, and discussing teams and athletes.", "value_type": "binary", "tags": [ "interest", "sports" ], "dsps": [ { "name": "PubMatic", "id": "2606595" }, { "name": "Nexxen", "id": "35731357" } ] }, { "id": "interest_sports_athletics", "name": "Affinity Answers > Interest > Sports > Athletics", "description": "Individuals interested in athletics, including track and field, running, marathon events, and competitive amateur sports. This audience follows athletes, watches major competitions, and seeks gear and training resources.", "value_type": "binary", "tags": [ "interest", "sports", "athletics", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606596" }, { "name": "Nexxen", "id": "35731344" } ] }, { "id": "interest_sports_auto_racing", "name": "Affinity Answers > Interest > Sports > Auto Racing", "description": "Individuals interested in auto racing sports, including popular forms like NASCAR, Formula 1, and IndyCar. This audience engages by watching races, following teams and drivers, and purchasing related merchandise or tickets.", "value_type": "binary", "tags": [ "interest", "sports", "auto_racing", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606599" }, { "name": "Nexxen", "id": "35731355" } ] }, { "id": "interest_sports_baseball", "name": "Affinity Answers > Interest > Sports > Baseball", "description": "Individuals interested in baseball, including Major League Baseball (MLB), minor leagues, and amateur leagues. This audience engages by watching games, following teams and players, and purchasing tickets, merchandise, and gear.", "value_type": "binary", "tags": [ "interest", "sports", "baseball" ], "dsps": [ { "name": "PubMatic", "id": "2606606" }, { "name": "Nexxen", "id": "35731354" } ] }, { "id": "interest_sports_mlb", "name": "Affinity Answers > Interest > Sports > Baseball > MLB", "description": "Individuals interested in Major League Baseball (MLB). This audience engages by watching games, seeking news, and purchasing related merchandise such as apparel, tickets, and collectibles.", "value_type": "binary", "tags": [ "interest", "sports", "baseball", "mlb" ], "dsps": [ { "name": "PubMatic", "id": "2606624" }, { "name": "Nexxen", "id": "35731444" } ] }, { "id": "interest_sports_basketball", "name": "Affinity Answers > Interest > Sports > Basketball", "description": "Individuals interested in basketball, including professional leagues like the NBA, collegiate basketball, and local leagues. This audience engages by watching games, purchasing team apparel and merchandise, and participating in the sport.", "value_type": "binary", "tags": [ "interest", "sports", "basketball" ], "dsps": [ { "name": "PubMatic", "id": "2606638" }, { "name": "Nexxen", "id": "35731568" } ] }, { "id": "interest_sports_nba", "name": "Affinity Answers > Interest > Sports > Basketball > NBA", "description": "Individuals interested in the National Basketball Association (NBA). This audience follows professional teams, watches games, reads news and analysis, and engages with related merchandise and fantasy leagues.", "value_type": "binary", "tags": [ "interest", "sports", "basketball", "nba" ], "dsps": [ { "name": "PubMatic", "id": "2606658" }, { "name": "Nexxen", "id": "35731358" } ] }, { "id": "interest_sports_boxing_mma", "name": "Affinity Answers > Interest > Sports > Boxing & MMA", "description": "Individuals interested in combat sports, including professional boxing, amateur boxing, mixed martial arts (MMA), and kickboxing. This audience engages by watching matches, training, and purchasing gear and tickets for events.", "value_type": "binary", "tags": [ "interest", "sports", "boxing_mma", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606672" }, { "name": "Nexxen", "id": "35731473" } ] }, { "id": "interest_sports_football", "name": "Affinity Answers > Interest > Sports > Football", "description": "Individuals interested in football, including American football (NFL, college). This audience engages by watching games, purchasing merchandise, and participating in fantasy sports.", "value_type": "binary", "tags": [ "interest", "sports", "football" ], "dsps": [ { "name": "PubMatic", "id": "2559031" }, { "name": "Nexxen", "id": "35731258" } ] }, { "id": "interest_sports_nfl", "name": "Affinity Answers > Interest > Sports > Football > NFL", "description": "Individuals interested in the National Football League (NFL), including all teams and major events like the Super Bowl. This audience engages by watching games, purchasing tickets and merchandise, and following league news and player updates.", "value_type": "binary", "tags": [ "interest", "sports", "football", "nfl" ], "dsps": [ { "name": "PubMatic", "id": "2606697" }, { "name": "Nexxen", "id": "35731428" } ] }, { "id": "interest_sports_hockey", "name": "Affinity Answers > Interest > Sports > Hockey", "description": "Individuals interested in hockey, including the NHL, college hockey, and international tournaments. This audience engages by watching games, purchasing team merchandise and tickets, and participating in ice or field hockey recreationally.", "value_type": "binary", "tags": [ "interest", "sports", "hockey" ], "dsps": [ { "name": "PubMatic", "id": "2606706" }, { "name": "Nexxen", "id": "35731372" } ] }, { "id": "interest_sports_horse_racing", "name": "Affinity Answers > Interest > Sports > Horse Racing", "description": "Individuals interested in horse racing, including thoroughbred, steeplechase, and harness racing. This audience engages by watching races, following events like the Triple Crown, and participating in sports betting and wagering.", "value_type": "binary", "tags": [ "interest", "sports", "horse_racing", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606738" }, { "name": "Nexxen", "id": "35731566" } ] }, { "id": "interest_sports_rugby", "name": "Affinity Answers > Interest > Sports > Rugby", "description": "Individuals interested in Rugby, including Rugby Union and Rugby League. This audience engages by watching matches, following teams and tournaments like the World Cup, and purchasing merchandise or tickets.", "value_type": "binary", "tags": [ "interest", "sports", "rugby", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606739" }, { "name": "Nexxen", "id": "35731478" } ] }, { "id": "interest_sports_soccer", "name": "Affinity Answers > Interest > Sports > Soccer", "description": "Individuals interested in soccer (football), including major international and club leagues such as MLS, the Premier League, La Liga, and the World Cup. This audience engages by watching matches, following teams, and purchasing merchandise.", "value_type": "binary", "tags": [ "interest", "sports", "soccer", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606740" }, { "name": "Nexxen", "id": "35731576" } ] }, { "id": "interest_sports_tennis", "name": "Affinity Answers > Interest > Sports > Tennis", "description": "Individuals interested in tennis, including watching professional tournaments, following players, and playing recreationally. This audience seeks equipment (rackets, balls, footwear), lessons, and news about the sport.", "value_type": "binary", "tags": [ "interest", "sports", "tennis", "outdoor" ], "dsps": [ { "name": "PubMatic", "id": "2606746" }, { "name": "Nexxen", "id": "35731554" } ] } ], "signal_tags": { "demographics": { "name": "Demographics", "description": "Modeled demographic segments including age, gender, generation, household composition, and income — derived from Affinity Answers' social and behavioral intelligence platform." }, "age": { "name": "Age Ranges", "description": "Age-based audience segments from 18–24 through 65+." }, "gender": { "name": "Gender", "description": "Gender-based audience segments modeled from behavioral and affinity signals." }, "generation": { "name": "Generational Cohorts", "description": "Generational segments: Silent Generation, Baby Boomers, Gen X, Millennials, Gen Z." }, "household": { "name": "Household Composition", "description": "Household-level segments including presence of children (by age range) and marital status." }, "income": { "name": "Household Income (HHI)", "description": "Modeled household income tiers from under $10K through $200K+." }, "intent": { "name": "Purchase Intent", "description": "Affinity Answers in-market signals across consumer categories — modeled from social engagement, content affinity, and behavioral patterns." }, "apparel": { "name": "Apparel & Accessories Intent", "description": "Purchase intent for clothing, accessories, and fashion products." }, "beauty": { "name": "Beauty & Cosmetics Intent", "description": "Purchase intent for beauty, cosmetics, skin care, and personal care products." }, "electronics": { "name": "Electronics & Technology Intent", "description": "Purchase intent for consumer electronics, devices, and technology products." }, "financial": { "name": "Financial Services Intent", "description": "Purchase intent for banking, insurance, brokerage, and payment products." }, "food_beverage": { "name": "Food & Beverage Intent", "description": "Purchase intent across food and beverage categories." }, "health_fitness": { "name": "Health & Fitness Intent", "description": "Purchase intent for health, fitness, and pharmaceutical products." }, "personal_care": { "name": "Personal Care Intent", "description": "Purchase intent for personal care, hygiene, and baby care products." }, "home": { "name": "Home Products Intent", "description": "Purchase intent for home appliances, cleaning, improvement, decor, and pet care." }, "restaurants": { "name": "Restaurant Intent", "description": "Intent to visit specific types of restaurants and dining establishments." }, "retail": { "name": "Retail Intent", "description": "Shopper intent across retail channels and store types." }, "travel": { "name": "Travel Intent", "description": "In-market signals for travel products including airlines, lodging, cruises, and destination types." }, "gaming": { "name": "Gaming Intent", "description": "Purchase intent for video games, gaming hardware, and gaming genres." }, "sports": { "name": "Sports", "description": "Interest and intent signals related to sports, athletic activities, and sporting goods." }, "interest": { "name": "Interest & Affinity", "description": "Affinity-based interest signals derived from Affinity Answers' proprietary social intelligence — measuring genuine audience passion, not just page views." }, "influencers": { "name": "Digital Influencer Followers", "description": "Audience segments based on affinity for specific digital influencer content categories." }, "events": { "name": "Event-Based Audiences", "description": "Audiences with strong engagement around specific cultural, seasonal, holiday, and sports events." }, "events_awards": { "name": "Award Shows", "description": "Audiences engaged with major award show events (AMAs, GRAMMYs, MTVVMAs)." }, "events_holiday": { "name": "Holiday Events", "description": "Audiences engaged with holiday shopping and celebration events." }, "events_seasonal": { "name": "Seasonal Events", "description": "Audiences engaged with seasonal shopping periods like Black Friday, Cyber Monday, and Back to School." }, "events_cultural": { "name": "Cultural Events", "description": "Audiences engaged with cultural observances including Black History Month, Hispanic Heritage Month, and MLK Day." }, "events_music": { "name": "Music Events & Festivals", "description": "Audiences engaged with live music festivals and events including Coachella, SXSW, and Lollapalooza." }, "events_sports": { "name": "Sporting Events", "description": "Audiences engaged with specific major sporting events — Super Bowl, March Madness, Masters, etc." }, "hobbies": { "name": "Hobbies & Lifestyle Personas", "description": "Persona-based audience segments reflecting distinct lifestyle identities modeled from Affinity Answers' social intelligence." }, "wellness": { "name": "Health & Wellness", "description": "Audiences with strong affinity for health, wellness, fitness, personal care, and pharmaceutical products." }, "family": { "name": "Family & Parenting", "description": "Households with children, new parents, and family-oriented purchase intent and lifestyle signals." }, "affluent": { "name": "Affluent Audiences", "description": "High-income households ($100K+) and audiences with affinity for luxury, premium, and high-end products and experiences." }, "young_adults": { "name": "Young Adults", "description": "Adults 18–34, including Gen Z and Millennials — digitally native, trend-conscious, early-adopter audiences." }, "seniors": { "name": "Seniors & Boomers", "description": "Adults 55+, including Baby Boomers and the Silent Generation — audiences with established brand loyalty and high disposable income." }, "home_living": { "name": "Home & Living", "description": "Audiences engaged with home improvement, décor, appliances, and home-centric lifestyle signals." }, "multicultural": { "name": "Multicultural Audiences", "description": "Audiences with strong affinity for Hispanic, Black, and culturally diverse content, events, and products." }, "streaming": { "name": "Streaming & Digital Entertainment", "description": "Audiences engaged with streaming content, digital media, online music, movies, and TV consumption." }, "luxury": { "name": "Luxury & Premium", "description": "Audiences with affinity for luxury, premium, and high-end brands across fashion, travel, dining, and finance." }, "professional": { "name": "Professionals & Business", "description": "Career-focused individuals and business-minded audiences with affinity for financial services, productivity, and professional development." }, "sustainability": { "name": "Sustainability & Eco-Conscious", "description": "Audiences with preference for sustainable, natural, and eco-friendly products and brands." }, "outdoor": { "name": "Outdoor & Active Lifestyle", "description": "Audiences engaged with outdoor sports, adventure activities, and active lifestyle pursuits." }, "back_to_school": { "name": "Back to School", "description": "Seasonal audience segments with high engagement during the back-to-school shopping period." }, "budget": { "name": "Budget & Value Shoppers", "description": "Price-conscious audiences in lower income tiers or with strong affinity for discount, value, and economy options." }, "entertainment": { "name": "Entertainment & Media", "description": "Audiences engaged with movies, TV, music, gaming, live events, and digital entertainment." } }, "authorized_agents": [ { "url": "https://connect.liveramp.com/.well-known/adcp/signals", "authorized_for": "All Affinity Answers audience signals via LiveRamp Data Connectivity Platform", "authorization_type": "signal_tags", "signal_tags": [ "demographics", "age", "gender", "generation", "household", "income", "intent", "apparel", "beauty", "electronics", "financial", "food_beverage", "health_fitness", "personal_care", "home", "restaurants", "retail", "travel", 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