Connect audiences to strategies
that deliver the highest ROI
Only Affinity OnTrack uses location and social data to define universal audiences to activate any strategy across any platform to maximize efficiency, frequency, and reach.
Universal audiences connect strategies across platforms
Best-in-class social and location data helps you analyze your current and competitive customer-base to identify your highest opportunities for penetration, conquesting, and loyalty. Execute with confidence and efficiency to drive repeatable higher ROAS across any platform or channel.
Advanced audience activation
Universal audiences activated across any platform
Scaled audiences that work across any platform - social, ctv, programmatic
600MM location-based IDs
available for activation
Seed audiences can be matched and modeled for ultimate accuracy
Data covering every
US Restaurant Chain
Only data that provides restaurant-specific point of interest resolution
The highest marketing ROI is
coming from location-based data
Different strategies need different audiences
OnTrack’s ease of use, ability to give us real-time insights, and the ability to create custom segments has brought our segmentation to life. In addition, Affinity Answers has been a great partner to work with.”
Kristi Grinde,
Senior Manager, Consumer Insights and Brand Strategy, CKE Restaurants
How can we help?
See how the power of behavioral intelligence can transform your brand
Explore our full suite of products
Advanced real-time customer segmentation tracking
Uncover the true relationship between people and brands
Social powered audiences, activated anywhere
Supercharge 1st party data with lifestyle and interest attributes
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Uncover the true relationship between people and brands
Explore Our Resources
Discover how behavioral intelligence is complementing and completing strategies across industries
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