It’s been another defining week for the 2016 presidential race, and it now seems, more than ever, that we’re heading toward a Clinton-Trump showdown this fall. Even though the differences between these candidates are clear, many still have a decision to make about who they’ll support.

Each campaign will have to go beyond the base, but other than political junkies, who will be most receptive to candidates’ message and content? Using its cutting edge approach, Affinity Answers can identify which brand category fans would also engage with politicians, and which fans will likely never show their support.

Which social users are waiting to hear from your brand? Contact us to schedule a conversation and find how to reach them.