Social data meets DOOH: Vistar Media partners with Affinity Answers
3 Ways to Use Purchase Intentin Your DOOH Campaign Planning
Target consumers engaging with trusted travel sources like Tripadvisor, The Points Guy, or Conde Nast Traveler. For example, an airline can reach audiences actively researching flights or following luxury travel content to align their campaign with booking-ready moments.
Here’s three ways you can make the most of it:
Reach TravelersPlanning Their Next Adventure
Target consumers engaging with trusted travel sources like Tripadvisor, The Points Guy, or Conde Nast Traveler. For example, an airline can reach audiences actively researching flights or following luxury travel content to align their campaign with booking-ready moments.
Boost Product Awarenessin the Beauty Industry
Beauty influencers drive more than 65% of purchasing decisions in cosmetics. By using Affinity Verified Data, a skincare brand can target audiences engaging with top influencers or tutorials, ensuring their DOOH campaigns resonate with consumers exploring their next beauty purchase.
Conquer Competitors in the QSR Category
QSR brands thrive on attracting “one more eating occasion.” Instead of targeting loyal customers, a fast-food chain can use purchase intent data to create conquest campaigns that engage diners showing affinities for competitor brands, driving visits and boosting sales.
With Affinity Verified Data, you can use DOOH to connect with the right people when it matters most, helping your campaigns drive real impact where your audience is already paying attention.
Read more about our exciting partnership.
Contact Vistar Media today
to find out how you can start using Affinity Verified Data in your next campaign.
Related Posts
Case Study:Travel
Case Study: Beauty & Cosmetics
