Case Study:Gaming
Conquest Audiences
Steal Share
During Christmas Time
During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it’s main competitor—Playstation.
Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market by the gaming console company to switch loyalties and steal share.
After the campaign concluded, a brand study was conducted by Nielsen Vizu with one question: how likely are you to purchase Brand X gaming console in the next 3 months?
Results
The results were incredible: those reached by the Affinity Answers audience were more than 10% more likely to purchase the gaming console in the next three months. A full conquest campaign followed and the console recorded record sales for the quarter.
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