Do you feel stuck on the journey to finding that perfect gift for dad this Father’s Day? When we say that AffinityAnswers uses social affinity as a recommendation engine, we are usually talking about recommending audiences for marketers. For example, if the NBA champion Golden State Warriors wanted to partner with a brand, our proprietary algorithm and scoring engine recommends Les Schwab Tire Centers as a more viable option than even more intuitive choices like Finish Line.

What does this have to do with dear old dad? Well, using our vast catalog – tracking the public social engagement of over 60,000 brands, TV shows, celebrities, sports teams and more – we are able to provide some great recommendations to get the perfect gift for every kind of dad:

The Sports Enthusiast Dad (using ESPN as a proxy): Tickets to the National Baseball Hall of Fame, Nike Jordan Shoes, Just for Men

The “All Business” Dad (using The Economist as a proxy): Subscription to National Geographic, tickets to a TED Conference, a donation to UNICEF in his name

The Super Fit Dad (using Men’s Health as a proxy): a gift certificate to Bodybuilding.com, a CrossFit gift card, MuscleTech supplements

The Culinary Dad (using Top Chef as a proxy): Frigidaire kitchen appliances, an assortment of McCormick Grill Mates seasonings, cooking classes at Sur La Table