The Indian Premier League (IPL 2021) is the biggest advertised sporting event in India, in terms of viewership and spend. Over the last decade, IPL has proved to be a ‘game-changer’ not only for cricket, but also for the entire Indian advertising industry. The summer brands, along with the new-age digital-first brands, are expected to spend big and will definitely boost the overall ad expenditure for 2021.

A general trend to note is that IPL viewers are not limited to only sports channels. In fact, the upcoming general elections in India may clash with some of the IPL match dates, and viewers can also be targeted through other channels. This calls for a strategy that targets your audience across channels more efficiently.

It is necessary to reduce the overlap between different platforms and deliver precise marketing techniques across platforms more efficiently. Consumer sentiment, though cautious in the era of the pandemic, seems to be on a recovery phase, and experts are hoping to see brands using IPL as a penetration exercise to reach out to more and newer consumers. There will be 60 matches played in the tournament, and understanding the viewing habits of your brand’s target group will be vital to plan your ad campaigns. Streaming services offer unique opportunities to reach audiences in terms of ad formats, placement, and ROI.

IPL 2020 winners Mumbai Indians have captured fans’ imaginations through millions of fan engagements across all the three social media platforms: Facebook, Twitter, and Instagram, generating aggregate interactions of over 317 million views. These increased engagements provide additional insights into the other interests of IPL audiences, allowing marketers to expand reach with increased accuracy during a time when fans will be at peak engagement levels.

Probabilistic viewership insights of your viewers can further help you include new and high reach audiences to fuel your media plan for the upcoming IPL season. Affinity Answers has the largest social media footprint in the audience business, providing audiences to more than 400 brands and ad tech partners focusing on big events like IPL2021.

If you are a brand or an advertiser looking at making a change in their penetration through social data, to extend and capitalize on your IPL 2021 sponsorship, contact us now to see how we can create a custom audience combining your brand and IPL 2021. 

Connect with us today: audiences@affinityanswers.com