Donald Trump and Hillary Clinton have all but locked up the nominations of their respective parties, but the general election battle has just begun. The national polls show a dead heat, but the election almost always comes down to a few key states.

The polls in the swing states have fluctuated lately, though, and they also indicate a fight to the finish. We decided to take a look at which candidates have the highest affinity to the largest city in each of four swing states: Florida, North Carolina, Ohio and Virginia.

The fact that both Clinton and Trump have such strong engagement and resonance confirms that it will be a tight race. At the moment, these results generally mirror the polls, showing that social media users (and voters) react on social media to what they experience as consumers.