Why Brands Should Pay Attention to Social Affinity

Why Brands Should Pay Attention to Social Affinity

CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity, how it can serve as a means of branding attribution, and how it fills knowledge gaps marketers have about today’s consumer.

Read the full conversation on Adotas.

Posted in Media

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