Case Study:TV & Entertainment
Driving
A W K W A F I N A
to #1
Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering potential opportunities through social engagement data compiled from all social networks, the network achieved insights into fans of Comedy Central programming as well as similar series.
The premiere episode of Awkwafina Is Nora From Queens became the highest-rated season one premiere in three years for Comedy Central and delivered increases across their key demographics. Viewership remained ongoing, with audiences increasing through the season.
Popular Segments
Affinity Answers > Interest > Entertainment > TV/Streaming
Affinity Answers > Interest > Entertainment > Comedy Central
Affinity Answers > Interest > Entertainment > Hip Hop & Rap
Affinity Answers > Interest > Streaming Video > Amazon Prime Video
Affinity Answers > Interest > Music > Austin City Limits
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