APAC Blog

With Australia winning the T20 World Cup series, there will be a switch to the Ashes series against old opponents England. Advertisers and Marketers lead the monetisation avenues for brands today. High volumes of fan engagement data translate to a larger customer base which helps in generating revenues. The recent campaign for the Ashes ‘It…

One of the most awaited sporting events in history, the Tokyo Olympics are set to start a few days from now. The Olympic Committee and Japanese organisers will move ahead with the games, with all necessary safety precautions and mandatory testing procedures strictly implemented and upheld. Assuming the games do proceed as planned, this particular…

More and more companies are becoming obsessed with real-time data collection in order to make informed decisions. Unfortunately, most first-party data is demographic or based on past purchases, which can tell you a lot, but oftentimes don’t provide modern marketers with enough information. Social media data is one of the richest sources of customer intent…

In recent years, the financial sector has been embracing the move to digital disruption. Reputed financial organizations need to know about their customers to market personalised financial products and services. However, the financial sector is yet to take advantage of the opportunity offered by programmatic data-driven advertising. New, innovative business models in India such as…

Did you get a chance to catch the FRIENDS Reunion on Zee 5 or HBO Max? I’m sure you did. And you know why we get so emotional every time we think about those six fictional characters? Because they were with us whenever we felt low. They almost made us choke on food when we…