APAC Blog

Digital media buying services such as programmatic are finding more usage in the tool belts of many retail sector marketers. As the effects of COVID reshape industries, retailers are revamping approaches, being driven to engage with customers differently due to technological innovations while trying to make each engagement meaningful. Since customers access multiple channels to…

Marketers are constantly looking to expand the reach of their target audience. In this quest, sometimes they tend to bucket or categorize individuals based on a common interest. However, this may not be really effective and may be slightly better than a “spray and pray” option. Segmentation based on demographics is the most commonly used…

The auto industry is ready to revive in 2021, and while it’s a long road to recovery, auto marketers can prime their campaigns for success through a programmatic approach. The Asia Pacific automotive sector represents both an opportunity and complexity for auto brands and dealers, but relevantly targeting the right prospective auto buyers ensures increased…

The Indian Premier League (IPL 2021) is the biggest advertised sporting event in India, in terms of viewership and spend. Over the last decade, IPL has proved to be a ‘game-changer’ not only for cricket, but also for the entire Indian advertising industry. The summer brands, along with the new-age digital-first brands, are expected to…

Well-managed customer data is foundational to successful marketing. The act of reaching the right person at the right time, with the right message, requires solid data management practices. As customer data and data quality are at the core of delivering personalized marketing programs, companies need to be equipped with the right data with to run…