Case Studies
Our Data in Action
Affinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on...
Social Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities...
Budweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on...
Ridiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness...
Beavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness...
MTV’s Punk’d: Keyword Targeting in Facebook
The Situation: In preparation for MTV's...
Jonas Brothers: Television Ad Targeting
For Jonas Brothers, our analysis identified Hispanics as a significant...
Victoria’s Secret PINK and Jesse McCartney: Identifying Tour Sponsors
For Hollywood Records, part of Disney, our analysis showed...
Starbucks & Maroon 5: Finding Sponsors
For the record label A&M Octone, our analysis showed...
