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Data Certification and Transparency in the Marketing Ecosystem

Data certification provides marketers with necessary assurances in the quality,...
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The Role of Social Media for Marketing Insights

In this world of increasing digital usage, the role of...
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The Most Important Elements of Customer Segmentation in 2021

We provide marketers with some tips for improving segmentation efficiency...
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ANA Marketing Futures Data Deep Dive

Affinity Answers joins the ANA Marketing Futures podcast. Tune in...
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Affinity Answers Helps Brands Talk to Fans

We introduce FanFinder360º as a powerful social insights tool for...
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