Social Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities...
Budweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on...
Affinity Answers Featured in Adweek
Now that the conventions are here, Donald Trump and Hillary...
Why Affinities Matter at the Box Office
This summer’s box office story has a plot twist of...
Top 10 Brand Affinities for Nathan’s Famous Hot Dogs
It's the Fourth of July, and we're taking a closer...
3 Things Marketers Need to Know for the Fall TV Season
It’s officially summer, and another TV season has come and...
Affinity Answers Profiled in MediaPost
Our CEO, Sree Nagarajan, and board member and advisor Jack...
Affinity Answers Featured on Oracle Data Cloud Blog
Our VP of Business Development, Cory Ferreira, VP guest blogged...
Affinities and the State of the Swing States
Donald Trump and Hillary Clinton have all but locked up...
