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The latest on Affinity Answers in the news
A Look Back at 2015
Another year has come and gone, and we at Affinity...
Turkey Talk… and Social Engagement
It’s hard to believe that it’s Thanksgiving again! So much...
Top Music Artist Affinities of 2016 Presidential Frontrunners
Ben Carson is up, and Joe Biden is out. Presidential...
Radio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long...
Late-Night Changes Represent Brand Opportunities
If you stopped paying attention to late-night television in December...
3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast...
TrueAffinity™ as a Success Metric
Measuring USPS / SpongeBob SquarePants engagement One of the most...
Affinity Answers Featured in New Whitepaper
Our good friend Chris O'Hara has authored his latest Econsultancy whitepaper....
Introducing TV Ad Exposure Segments
Not having enough targeted reach for advertising with consumers is...
