Radio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long...
Late-Night Changes Represent Brand Opportunities
If you stopped paying attention to late-night television in December...
3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast...
TrueAffinity™ as a Success Metric
Measuring USPS / SpongeBob SquarePants engagement One of the most...
Affinity Answers Featured in New Whitepaper
Our good friend Chris O'Hara has authored his latest Econsultancy whitepaper....
Introducing TV Ad Exposure Segments
Not having enough targeted reach for advertising with consumers is...
3 Insights from the Classic Hip-Hop Radio Format Flip
At Affinity Answers, we are in the business of extending...
Congratulations to Nickelodeon!
Before the curtain falls on 2014, a big congratulations is...
3 Brands That Achieved Massive Engagement in 2014
As another year draws to a close, so come many...
