Online Ad Targeting Using Social Affinity: Chris O’Hara in AdExchanger
This week our advisory board member Chris O'Hara published a...
Facebook Strategic Shift: The Importance of Social Affinities in a Pay-to-Play Environment
Big changes are underway at Facebook -- ones you should...
Changing Our Name: Affinity Answers
This month we've changed the name of both our company...
Teen Wolf: Expanding reach cost effectively in Facebook
The Situation: MTV was looking for ways to expand awareness...
Are You An Index Or Alpha Marketer?
Marketing on the quantitative side can be treated essentially as...
The Most Insidious Trap in New Media Targeting
Is it - Fuzzy strategy? Unclear target segment? Bottom fishing...
#1 Challenge Facing Brand Marketers Today
Is it - Big data overload? Confidence in making decisions?...
The Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the...
Ridiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness...
