Media
The latest on Affinity Answers in the news
How Coca-Cola Won the World Cup
The World Cup festivities have ended, and Team Germany has...
The MillerCoors Deal with FX Networks: Better with Social Affinity
Last week MillerCoors signed a three-year deal with FX Networks...
Online Ad Targeting Using Social Affinity: Chris O’Hara in AdExchanger
This week our advisory board member Chris O'Hara published a...
Facebook Strategic Shift: The Importance of Social Affinities in a Pay-to-Play Environment
Big changes are underway at Facebook -- ones you should...
Changing Our Name: Affinity Answers
This month we've changed the name of both our company...
Teen Wolf: Expanding reach cost effectively in Facebook
The Situation: MTV was looking for ways to expand awareness...
Are You An Index Or Alpha Marketer?
Marketing on the quantitative side can be treated essentially as...
The Most Insidious Trap in New Media Targeting
Is it - Fuzzy strategy? Unclear target segment? Bottom fishing...
