Beavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness...
MTV’s Punk’d: Keyword Targeting in Facebook
The Situation: In preparation for MTV's...
Jonas Brothers: Television Ad Targeting
For Jonas Brothers, our analysis identified Hispanics as a significant...
Victoria’s Secret PINK and Jesse McCartney: Identifying Tour Sponsors
For Hollywood Records, part of Disney, our analysis showed...
Starbucks & Maroon 5: Finding Sponsors
For the record label A&M Octone, our analysis showed...
Colligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand’s Social Engagement
This morning our client and partner, TVB issued a press...
Social Media “Engagement” is a Means to an End
Social media “engagement” gets you halfway, its what you do...
Pepsi & Nicki Minaj: Identifying Sponsorship Opportunities
The Situation: Pepsi was looking re-energize their brand around their...
Forrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the "database...
