Media
The latest on Affinity Answers in the news
#1 Challenge Facing Brand Marketers Today
Is it - Big data overload? Confidence in making decisions?...
The Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the...
Ridiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness...
Beavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness...
MTV’s Punk’d: Keyword Targeting in Facebook
The Situation: In preparation for MTV's...
Jonas Brothers: Television Ad Targeting
For Jonas Brothers, our analysis identified Hispanics as a significant...
Victoria’s Secret PINK and Jesse McCartney: Identifying Tour Sponsors
For Hollywood Records, part of Disney, our analysis showed...
Starbucks & Maroon 5: Finding Sponsors
For the record label A&M Octone, our analysis showed...
Colligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand’s Social Engagement
This morning our client and partner, TVB issued a press...
