Forrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the “database of affinity” as the evolution of the “database of intent” and harnessing affinities holds huge opportunties for brands.
Nate’s presentation sheds incredible insight on affinities and emotions and we are glad to know we are in lock step with much of the Forrester VP’s thinking and in some cases as much as 5 years ahead.
You can read the introduction here, but we recommend listening to the SXSW recorded presentation.
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