‘Likes’ aren’t the value of social

Why active social engagement and mutual affinity matter to brand marketers; a Q&A with Sree Nagarajan in BizReport:  

Only mutual affinity – your brand’s fans liking a TV show, for example, and in turn, enough of that TV show’s fans liking your brand – is the key to identifying a brand’s most qualified addressable audiences. Read more:

http://www.bizreport.com/2017/02/expert-likes-arent-the-value-of-social.html