Low-Cost Data No Longer Mean Cheap

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Case Studies

Case Study:
Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...
Case Studies

Case Study:
Gaming

Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...
Case Studies

Case Study:
Cause Marketing

Inspiring Visitation to the 9/11 Memorial Through a Message of Hope In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely...