The 2017 NFL Draft is now fully underway. Myles Garrett was selected as the first overall draft pick by the Cleveland Browns. Coach Hue Jackson has praised Garrett, considering him key to a defensive strategy for the team. The NFL Draft is not just a time to build a winning team on the field – how can the teams achieve reach extension but also select the right audiences?

Both Garrett and the Browns can, and most likely are, beginning to think about they can make the best of this partnership to promote the franchise and Garrett himself. Knowing Garrett’s social affinity to other brands, TV shows, celebrities and more outside can send his stock soaring. AffinityAnswers is constantly analyzing the social engagements of 400 million social users worldwide. This forms a massive recommendation engine for brands and star athletes alike. Here are the next best audiences for Garrett that will create real excitement for this new pick.

Brands: DC Sports

TV: NFL Total Access

Digital: Yardbarker

Music: Brandon Flowers