Our Story

Affinity Answers was founded in Austin, Texas, so naturally we are a little weird, but we are very serious about our mission: to demonstrably increase brands’ efficiency and effectiveness. We measure ourselves by your increased sales, market share, and profitability. Our guiding value is to earn success with a long-term focus in serving our clients, employees, partners, and investors.

We pride ourselves on being majority owned by our employees, organically growing, and profitable. Not an easy thing to say in today's data and AdTech climate.

We believe that brands and company's of all sizes need partners. In a world of investment capital-backed ad tech darlings, we have one focus - to deliver for our clients. We are proud to be a marketing data science company. We are proud to deliver Behavioral Intelligence for the Customer Obsessed. And we are proud to be at your service.