To Secure Transparency, Garden Owners Should Share Data

Viewability is not enough; Marketers need mid-funnel affinity data from within the “Walled Gardens”.  AffinityAnswers CEO, Sree Nagarajan responds to P&G’s Marc Pritchard’s IAB speech. Read more:

http://www.mediapost.com/publications/article/295042/to-secure-transparency-garden-owners-should-share.html